Not many people realise it, but I actually started out as a signwriter back in New Zealand. I now head up a team here responsible for delivering a range of communication projects in the built environment – from multi-site signage, environmental graphics and wayfinding. Over the last 20 years, I’ve worked across sectors and environments, from automotive to luxury and retail, with clients including Nike, Ford, Intu and Selfridges. My work with Intu contributed to a win of Gold at the 2015 Transform Awards Europe, recognising brand implementation excellence.
I believe in transparency and a friendly no-nonsense approach to running projects – possibly the Kiwi in me? I keep stakeholders fully up to date and fully aware to make sure we are all on the same page and on track.
True to my roots, I love the outdoors. Most weekends I can be found out on my mountain bike guiding my young son through the single track of the Surrey Hills.