Creativity is the foundation of all my work, allowing me to find the best solution to any given brief. I have over seven years’ experience developing, creating and crafting design concepts for global brands on projects large and small. While my work has spanned many disciplines, such as websites, moving image, print and experiential marketing, I consider myself a holistic creative who thinks about the end user and a brand in its entirety.
At Endpoint, my role isn’t just about signs, but about placemaking and helping people navigate in the simplest way possible. I design wayfinding solutions that translate a brand and compliments the wayfinding strategy and client needs. I work across all project stages with multiple stakeholders to create and deliver a consistent design that not only pleases our clients and colleagues, but also pleases me.
I pride myself on professionalism, versatility and good humour. Out of the office, I’m keen to do anything physical and active, but you’ll probably find me in the mud on the rugby pitch.