Endpoint Dubai staff member Peter Krikhaar

Peter Krikhaar

Managing Director, Dubai


As an experienced brand expert I’m passionate about the importance of brand implementation and how best to realise brand potential in the built environment, to enhance reputation and ultimately brand value. I have a background in business administration and was Director at VIM Group prior to Endpoint, delivering transformational brand change to many international blue-chip clients.

With over 20 years experience in building businesses and leading teams, I have been involved in large identity change programs for companies like Emirates NBD, Airbus Group, Mediclinic, EY, Skoda and British Gas, dealing with all aspects on client, agency and supplier side.

Currently I drive Endpoint forward¬†in the wider Gulf region to help achieve the company’s ambitious 2020 Vision. I lead a team of people based in Dubai helping many local brands, agencies and architects to deliver the brand promise in the built environment.

I speak three languages, English, Dutch and German. As a family man I enjoy spending time with my wife and two kids, and despite my frequency of business travel I still enjoy travelling in my spare time. I’m a big football fan, and like reading a good book.