Create a world-class visitor experience
The Doha City Tennis Stadium and Sports Precinct in Qatar is set to become a new world-class sports-led destination. It underpins Qatar National Development Framework’s (QNDF) vision to make Doha ‘the Gulf’s most liveable city.
Designed by Arup Associates, the stadium will house 12,000 spectators, feature a retractable roof and will sit alongside a new tennis precinct incorporating practice courts and a club house.
We have been chosen to create a wayfinding scheme for the stadium along with a comprehensive strategy for the masterplan of the whole site. Sure to put smiles on faces, we are creating a world-class visitor experience befitting of a world-class destination.
An evolving design that will engage and delight
We are creating a scheme that will engage and delight the senses and help put this new sports destination on the map.
When completed, the aim is for the stadium to join the roster of venues for the ATP Tennis World Tour.
Taking inspiration from the beautifully crafted architecture
We are taking inspiration from the beautifully cambered form and other architectural principles.
Key to the scheme will be a focus on connectivity with the local urban environment and access to the stadium and tennis precinct areas during event and non-event modes.
Photo credit: Arup Associates
Endpoint support Sainsbury’s to implement their branded, store-in-store strategy, providing brand application services for over 200 stores.Find out more »
Hikma commissioned Endpoint to bring their new brand identity to life through a new corporate signage design and application guidelines to create a unified global enterprise brand.Find out more »
How our award-winning wayfinding strategy created a sense of place for the new home for the creative industries at Dubai Design District.Find out more »
The Whitechapel building will become a vibrant destination, exuding integrity and attention to detail. We delivered a bold, edge-to-edge, illuminated entrance sign.Find out more »
A Foster + Partners masterplanned business park in Berkshire. We created a high spec wayfinding scheme that captures the spirit of the brand and connects with the nature surrounding it.Find out more »
The Castle Centre is part of a £3bn regeneration in Elephant and Castle. We developed the entrance signage and the full internal wayfinding design.Find out more »