A new placemaking symbol for an area going through transformational change

Super-sized signage design for The White Chapel Building, London

Architect – Fletcher Priest
Graphic Design – Cartlidge Levene
Main Contractor – ISG
Client – Derwent London

The White Chapel Building is our 12th project with Derwent London and continues our 10-year relationship with Cartlidge Levene. We understand how important signage design is for Derwent and have developed our design, specification and prototyping processes to reduce the risk for clients with such high expectations.

Our brief was to deliver the bold, entrance signage, that is the symbol of the newly refurbished office development and for the wider transformation of the area.

Following workshops with the design team and the portal fabricators, we developed a specification that really pushed current fabrication methods, to create a rimless letter form with edge-to-edge illumination. The characters stand at 2.4 metres tall and span over 17m wide with illumination controlled via the building’s Simmtronic control system.

We dealt with all the coordination, health and safety, structural design and to ensure the lettering met expectations, provided a full-size illuminated prototype, elevated at 10m to reflect the final look and feel of the product. The sampling process demonstrated that the design was feasible and that it integrated well with the other architectural elements.

“Endpoint have successfully delivered a one-off concept sign which is the highlight of the project. The Client and Design teams are thrilled with the results of all the hard work Endpoint have contributed to the project from design to delivery. The effort at the design stage to make sure the client received the highest quality product was a credit to all. I will definitely recommend Endpoint to all future PM’s looking for a similar product and service.”

Tony Phillips, Senior Project Manager, ISG



The letter E being manufactured for the The Whitechapel Building signage A full-size illuminated prototype of the letter E being elevated at 10m for the client and architect to see Front elevation of the Whitechapel Building signage design A vista of the signage design for The Whitechapel Building

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