Apple and John Lewis have been named in Marketing Weeks’ list of the ten brands most admired by marketers.
John Lewis and Apple topped the poll, compiled by research company Grupo Consultores UK (GCUK) from interviews with more than 200 marketers, coming 1st and 2nd respectively.
The top brands on the list would not be out of place on a list of consumers’ favourite brands either, revealing that marketers clearly admire and perhaps envy brands who can generate enthusiasm from their customers.
John Lewis Marketing Director Craig Inglis says “Admiration is a very personal thing, but marketers like all consumers, get excited when they see brands do innovative things, that deliver on their brand promises and engage on an emotional level.”
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