Endpoint has been appointed as wayfinding consultant for two Mediclinic hospitals in Dubai: City Hospital and City Hospital – North Wing.
This appointment comes five years after we first worked with South African based Mediclinic International. We helped roll out their new global brand across 10 of their key South African sites and developed signage guidelines to lead the implementation throughout the entire Mediclinic estate.
Following the acquisition of City Hospital by Mediclinic, we will be referring to those same guidelines to conduct a gap analysis. With all the changes and developments that the hospital has witnessed, we will see how best to communicate the Mediclinic brand within the built environment and improve wayfinding for the better.
Mediclinic North Wing is a new state of the art hospital due to open by mid 2016.
Mediclinic is one of the top 10 listed private healthcare groups in the world.