Endpoint wins Deira Fish Market, Dubai

Endpoint has been appointed as wayfinding consultant for a new yet-to-be-named development that replaces the existing Deira Fish Market by Investment Corporation of Dubai.

The development is located in the heart of old Dubai, Deira Corniche, and is part of the bigger ambition to give the Corniche a facelift while retaining its rich cultural heritage. The new development will be divided into four markets; fish, meat & poultry, fruits & vegetables and a traditional bazaar. There will also be restaurants overlooking the sea and a fish auction space.

We are creating the wayfinding strategy and will take the project through to detailed design. We are delighted to be working in close cooperation with JWT and The Brand Union.

“Deira Fish Market provides a great opportunity for us to help deliver a stand-out visitor experience and pay homage to its cultural legacy.”
Peter Krikhaar, Managing Director – Dubai, Endpoint