I started out as a signwriter back in New Zealand and now head up a team here at Endpoint London that’s responsible for delivering a range of communication projects in the built environment. We cover multi-site signage, environmental graphics, and wayfinding.
I believe in transparency and a friendly approach to running projects (possibly the Kiwi in me?). For me, it important that all project stakeholders are kept informed of progress every step of the way – to ensure we’re all on the same page.
I’ve worked across numerous sectors and environments over the last 20 years – from automotive to luxury and retail – for clients such as intu, Nike, Premier Inn, and Sainsbury's; as well as collaborating with design agencies Pentagram and Cartlidge Levene. My work with Intu contributed to a Gold win at the Transform Awards Europe – which recognises brand implementation excellence.
True to my roots, I love the outdoors. Most weekends I can be found out on my mountain bike with my young son.