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Fariz Ahmad

Fariz Ahmad

Studio Director


At Endpoint’s Dubai studio I’m responsible for managing the team to ensure timely and quality completion of our projects. I’m dedicated to maintaining high standards while promoting cohesion to achieve each project’s goals and objectives with my team. Projects I’ve manage include City Walk, Dubai International Financial Centre, Meydan Office Building, and Qatar Bus Network.

I started my career working for a signage production company and have since gained extensive experience in wayfinding, experiential design, signage fabrication, and installation. With so many years of work experience in the field and a passion for technical innovation, I’m able to provide innovative design solutions for any challenging project.

I am a native Singaporean who enjoys extreme sports – particularly skydiving. So when planning family holidays I tend to take us to countries with a drop zone; just to schedule in some freefall time.