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Genevieve Smith

Genevieve Smith

Client Manager


I’ve managed client relationships at Endpoint for over 16 years now! I’ve worked a lot in the retail sector and particularly enjoy helping clients bring these kinds of environments to life.

I was Endpoint’s John Lewis key account manager for a good ten years; a role which involved helping them transition to new visual identities through internal wayfinding across their UK stores. Today I apply my specialised experience with other high profile clients such as London’s Royal Opera House; department store, Harrods; and the National Museum of Oslo in Norway.

I’ve worked in the design business for over 25 years, first cutting my teeth at various agencies in London – including Pentagram, Imagination, and The Partners.

Outside of work I have a range of interests: from medieval history – possibly a hangover from my degree in Archaeology and Classical Studies – to cooking.