I come from a background in technical and product design. I think that’s why I’m really passionate about using the most suitable materials and getting the fine details just right.
After over six years experience in wayfinding, what gives me the most satisfaction is guiding people to their destination in the most effective way possible.
For me, wayfinding is like the manual for a new product. Without the user manual, a product won’t be used correctly. Without wayfinding, navigating a building or space becomes complicated and frustrating.
When not working in wayfinding, I enjoy cooking, playing football, and jamming on the guitar.