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Karen Nawa

Karen Nawa



At Endpoint, I’m able to balance different creative disciplines in my work. I draw on both my graphic design experience and product design background to help users navigate the built environment.

Before joining Endpoint I spent 11 years developing visual identities for both private and public sector clients. At our Dubai studio, I lead wayfinding strategy and concept design projects for clients such as Meraas, Mediclinic, Dewan, GHD, and SSH.

Born and raised in Brazil, I hold a BA in Industrial Design from the University of Brasilia as well as a Master’s degree from Kyushu University – where I researched Japanese packaging for traditional sweets.

Being a curious foodie, I am always keen to try the strangest things on the menu. The chemistry of mixing unusual spices and ingredients entices me. I also enjoy baking elaborate YouTube recipes and often bring my cookies and cakes to work to share with my colleagues. I have been told my sugary treats are ruining diets so sometimes I try healthier alternatives!