Agencies and clients triumph at the Transform Awards

The champagne was flowing last night as the winners of the 2014 Transform Awards were announced at a glitzy ceremony in London.

Now in its fifth year, the awards are the industry’s definitive celebration of excellence in rebranding, brand transformation and repositioning. Endpoint have been the lead sponsor of the awards from the very beginning and this years event was bigger and better than ever, with the calibre of work shortlisted a true testament to the success and prestige of the awards.

Taking place at The Brewery in London, the night’s host, author and ex-political aide Alastair Campbell was on hand to present a total of 29 awards, with attendees and nominees coming from across Europe.

Endpoint’s Managing Director Gideon Wilkinson presented one of the night’s main awards – the Grand Prix for Excellence in Rebranding – which went to the in-house creative team at ITV for their much coveted rebrand.

The winners list included a number of our client’s, among them were one of the night’s biggest success stories Eurostar, the Green Park business park in Reading and the Evelina Children’s Hospital which was highly commended for the Best Implementation of a Rebrand.

We were also delighted to see a number of our agency friend’s acknowledged among the winners list for their great work. The Clearing won three Gold Awards for their work with Eurostar, including the Best Brand Evolution and the award for Best Overall Visual Identity. Goosebumps Brand Consultancy were awarded Best Visual Identity from the Professional Services Sector for Schillings and Industry’s rebrand of The Commercial Bank of Qatar was voted Best Visual Identity from the Financial Services Sector.

Members of the Endpoint team and our guests were out in full force at the awards, among them our Strategy & Development Director Tony Lorenz – who also presented two awards on the night – said of the evening “What a fantastic occasion and setting to celebrate the very best in Europe’s rebranding excellence. The Transform Awards have really come of age and set a world class standard in recognising the way brand ingenuity can transform businesses. I salute all the winners.

Attention now switches to the award’s Middle East counterpart, the Transform MENA awards and the accompanying conference that take place in Dubai on 2nd June at the JW Marriott Marquis Hotel. Endpoint are the lead sponsors for the inaugural event and Tony Lorenz will hold a speaker session at the conference.

We look forward to seeing some of you there!


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Gideon Wilkinson presents the Best Overall Visual Identity award to The Clearing and Eurostar.

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Tony Lorenz presents the Best Brand Architecture Solution award to ITV.