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Explore wayfinding from different angles

Read our insights and research, discussing hot topics related to wayfinding, placemaking, sign design and the latest market trend.

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Creating connections: Ollie Singleton’s experience at Endpoint

Creating connections: Ollie Singleton’s experience at Endpoint

Ollie Singleton, a Technical Designer at Endpoint, describes his multifaceted responsibilities, which encompass design visualisation, strategic analysis, client collaboration and photography.
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Season's Greetings from Endpoint

Season's Greetings from Endpoint

Wishing You a Bright and Cheerful Christmas from London to Dubai to Singapore
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Building a legacy: Getting donor recognition right for cultural institutions

Building a legacy: Getting donor recognition right for cultural institutions

Donor recognition for our treasured cultural institutions are difficult design pieces to get right.
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From architecture to wayfinding: The journey of Theng Theng Soo in graphic design

From architecture to wayfinding: The journey of Theng Theng Soo in graphic design

Senior Wayfinding Designer, Theng Theng Soo, an architect turned graphic designer, enjoys combining her architecture and graphic design expertise to work on wayfinding projects at Endpoint Singapore.
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Endpoint Singapore – One year on

Endpoint Singapore – One year on

Singapore is our latest studio opening, bringing Endpoint's unique wayfinding approach and creativity to Asia. The studio celebrated its first full year on 1st August 2023.
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From concept to approval: Shan Kang’s wayfinding journey so far

From concept to approval: Shan Kang’s wayfinding journey so far

Senior Wayfinding Design Lead, Shan Kang, began her wayfinding career with an internship in wayfinding design. After 8 years in the industry, she joined Endpoint.
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The sky’s the limit: Endpoint’s Fariz Ahmad talks wayfinding and skydiving

The sky’s the limit: Endpoint’s Fariz Ahmad talks wayfinding and skydiving

Senior Studio Director of Endpoint Dubai, Fariz Ahmad, oversees the studio’s daily activities, working closely with the creative and technical teams.
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The Endpoint team creates a festive collage together

The Endpoint team creates a festive collage together

This year, our festive theme is togetherness. We’ve created a moving collage made from signage and everyday tools. Keep your eyes peeled for a plate of mince pies!
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Krati Jasoria: Bringing project management to wayfinding projects

Krati Jasoria: Bringing project management to wayfinding projects

Krati Jasoria is a Project Manager at Endpoint’s Singapore studio, where she combines her project management skills with a fascination for wayfinding.
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How numbering systems and culture impact wayfinding design

How numbering systems and culture impact wayfinding design

Endpoint’s London and Dubai teams share their insights on the impact of numbering systems and culture on wayfinding design.
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Katie Bevin: Finding a niche in environmental graphic design

Katie Bevin: Finding a niche in environmental graphic design

Katie Bevin is a Senior Graphic Designer at Endpoint’s London studio. In this article, Katie explains how she found her niche in environmental graphic design.
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Elisa Grossetete: Create wayfinding design to enhance people’s life

Elisa Grossetete: Create wayfinding design to enhance people’s life

Elisa Grossetete seeks to enhance people’s life through wayfinding design. She leads the strategy and design team at Endpoint’s Dubai office.
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Exploring the design implications of gender-neutral wayfinding signage

Exploring the design implications of gender-neutral wayfinding signage

What is the future of gender-neutral wayfinding signage? Is it possible for designs to become inclusive of all genders? Endpoint explores the possibilities.
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Pelin Morris: From anthropology to wayfinding

Pelin Morris: From anthropology to wayfinding

Pelin Morris took a slightly unorthodox route on her journey to becoming a graphic designer at Endpoint. She’s currently involved in every aspect of wayfinding, and specialises in environmental graphics across multiple sectors.
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Endpoint's Festive Window

Endpoint's Festive Window

Fa la la la la, la la la la.
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Sur Nagarale: Designing the way

Sur Nagarale: Designing the way

Endpoint designer Sur Nagarale discusses her passion for wayfinding, and her career path to Endpoint, Dubai
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Vincent Bong: Designs in Dubai

Vincent Bong: Designs in Dubai

Endpoint Technical Lead, Vincent Bong, discusses the enduring appeal of working in wayfinding.
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A way with words: Endpoint talks tech and digital wayfinding with what3words

A way with words: Endpoint talks tech and digital wayfinding with what3words

Endpoint’s Wayfinding Design Director, Alison Richings, recently met up with what3words’ Chief Marketing Officer, Giles Rhys Jones, to discuss the future of digital mapping, and its game-changing impact on wayfinding.
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11/06/2024 16:35
Today marks the second anniversary of the opening of the @nasjonalmuseet, the largest art museum in the Nordic countries.Endpoint was appointed by the Norwegian Government to design and develop the wayfinding system for this new National Museum. The goal was to unite four of Norway's five national museums under one roof, creating a space for classic and contemporary art, architecture, and design. This posed the challenge of developing a wayfinding system that would enhance the experience of this highly anticipated public building.We worked closely with @metric_design, who created the museum’s visual identity, and we created a bilingual wayfinding system that is easy to navigate and clearly presented in both Norwegian and English.Click on the link in our bio to learn more about our work.Or, if you prefer, listen to Ragna Jacobsen, Senior Exhibition Designer at the National Museum of Norway, discuss the project in detail and address the challenges with our Wayfinding Design Director Alison Richings on our Wayfinding X Change podcast.📸 National Museum
07/06/2024 15:08
@placevendomeqatar is a multi-billion Qatari Riyal mixed-use development in Lusail City. It is home to the most prestigious international fashion brands set against a backdrop of stunning surroundings inspired by iconic French architecture.Our Dubai team was thrilled to be tasked with designing a bespoke wayfinding system that complements the development's luxurious interior and exterior architecture.Click on the link in our profile to learn more about our work.
17/05/2024 19:07
We've Moved!Our London studio has a new home! We’re thrilled to announce our relocation to a beautifully revamped space.We’d love to see you—feel free to drop by if you’re in the area!Click on the link in our bio to read about our new studio and see more photos.
26/04/2024 16:01
Endpoint collaborated closely with Arax Properties and @radcliffescc to establish a seamless wayfinding system that integrates four interconnected buildings into a unified office campus experience.Through collaboration and workshops with the client, it became evident that there was a strong emphasis on incorporating green spaces and gardens into the campus environment. This insight influenced the design of the selected routes, which were inspired by the circular motif of the iconic Johnson Building.Click on the link in our profile to delve deeper into this project.
21/03/2024 16:39
We developed comprehensive map design guidelines for the entire Ministry of Transport and Communications (MoTC) network.Click on the link in our bio to learn how our wayfinding system was instrumental during the 2022 FIFA World Cup, ensuring effortless navigation for nearly 1.4 million football enthusiasts and locals.

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