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Cultural
Wayfinding for museums, galleries, theatres and cultural destinations.
In a world where there’s fierce competition for people's leisure time and attention, cultural destinations need to be smart. It’s critical they ensure every single visit is memorable – for all the right reasons. Great wayfinding not only connects and informs visitors about each exhibit; it can also distribute footfall to prevent overcrowding and maximise revenue generation.
Cultural Clients
Cultural Projects
Tate
UK wide
We have worked with Tate for over 10 years at three of their galleries across the UK.
Royal Opera House
London, UK
Creating a cultural and social destination in the heart of London's Covent Garden.
Southbank Centre
London, UK
A wayfinding scheme that complements a bold typographic visual identity.
Barbican
London, UK
Introducing a bold new identity to one of London's best-known cultural landmarks.
Royal Academy of Music
London, UK
Honouring the donors with a creative and contemporary donor board design
Theatre Royal Drury Lane
London, UK
Theatre Royal Drury Lane’s transformation is complete. Endpoint is proud to have played a part in transforming the venue’s signage and wayfinding.
The Queen’s Diamond Jubilee Galleries
London, UK
Endpoint’s technical team pulled out all the stops when working on Westminster Abbey’s new addition: The Queen’s Diamond Jubilee Galleries.
Donmar Warehouse
London, UK
Endpoint designed and installed a new wayfinding scheme for the Donmar Warehouse theatre, including ‘ghost’ signage and a donor recognition board.
Cultural Views & News
Endpoint is ‘first in line’ as wayfinding consultant for the ABBA Arena
Endpoint will provide wayfinding and sign design for the ABBA Arena in London, where Swedish pop legends will perform for the first time in 40 years.
The National Museum, Norway opens with wayfinding from Endpoint
Endpoint devised a bilingual wayfinding system for the National Museum of Norway, a new cultural institution which officially opens in June 2022.
Wayfinding experience gets curtain call at Theatre Royal Drury Lane
We’re leading wayfinding and concept design for the refurbished Theatre Royal Drury Lane in London’s West End.
Open for all: How wayfinding can help museums & galleries attract more visitors
Many people avoid museums and galleries as they don’t feel they are ‘for them’. But wayfinding just might help them overcome this ‘elitist’ stigma.
Culture Mile asks Endpoint to map creativity in the City of London
To help visitors better navigate artwork installed across the City of London, Culture Mile has tasked Endpoint with a unique creative mapping brief.
Wayfinding system for Oslo’s new Munch Museum
We have been working with North Design and the Munch Museum, developing a striking but flexible new wayfinding system for this brand new cultural destination in the heart of Oslo.
