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Cultural
Wayfinding for museums, galleries, theatres and cultural destinations.
In a world where there’s fierce competition for people's leisure time and attention, cultural destinations need to be smart. It’s critical they ensure every single visit is memorable – for all the right reasons. Great wayfinding not only connects and informs visitors about each exhibit; it can also distribute footfall to prevent overcrowding and maximise revenue generation.
Cultural Clients
Cultural Projects
Tate
UK wide
We have worked with Tate for over 10 years at three of their galleries across the UK.
Royal Opera House
London, UK
Creating a cultural and social destination in the heart of London's Covent Garden.
Barbican
London, UK
Introducing a bold new identity to one of London's best-known cultural landmarks.
Southbank Centre
London, UK
A wayfinding scheme that complements a bold typographic visual identity.
The National Theatre
London, UK
Endpoint turned the National Theatre’s new donor board into a work of art that celebrates the historic Grade II* listed building and inspires new donors.
Theatre Royal Drury Lane
London, UK
Theatre Royal Drury Lane’s transformation is complete. Endpoint is proud to have played a part in transforming the venue’s signage and wayfinding.
Royal Academy of Music
London, UK
Honouring the donors with a creative and contemporary donor board design
The National Museum, Norway
Oslo, Norway
When the Norwegian government tapped Endpoint to design and develop wayfinding for its new National Museum, the challenge was on to create a scheme that would complement such an eagerly anticipated public building.
Cultural Views & News
Wayfinding X Change podcast #10: Accessibility in wayfinding
In Episode 10 of Endpoint’s Wayfinding X Change Podcast, Gideon discusses accessibility in wayfinding and design with Ian Streets, Founder of About Access.
A wayfinding steer in the right direction for HMS Belfast
Endpoint is appointed to create a wayfinding strategy and sign design for the historic warship and museum: HMS Belfast.
National Museum of Norway wayfinding wins gold at the Visuelt Awards 2023
Endpoint’s wayfinding work for the iconic National Museum of Norway has won gold at the 2023 Visuelt Awards. The announcement came at a ceremony held on Thursday 11th May at Chat Noir in Oslo.
Theatre Royal Drury Lane wins RIBA Award
We’re thrilled to announce that the Theatre Royal Drury Lane has won a RIBA London Award 2023.
Endpoint is ‘first in line’ as wayfinding consultant for the ABBA Arena
Endpoint will provide wayfinding and sign design for the ABBA Arena in London, where Swedish pop legends will perform for the first time in 40 years.
Open for all: How wayfinding can help museums & galleries attract more visitors
Many people avoid museums and galleries as they don’t feel they are ‘for them’. But wayfinding just might help them overcome this ‘elitist’ stigma.
Wayfinding system for Oslo’s new Munch Museum
We have been working with North Design and the Munch Museum, developing a striking but flexible new wayfinding system for this brand new cultural destination in the heart of Oslo.
