What do you see?
We see opportunity.

To look at the built environment from a fresh perspective.
To create strategic and aesthetic value for brands, buildings and places.
To communicate a compelling story.

What do you see?
We see opportunity.

To look at the built environment from a fresh perspective.
To create strategic and aesthetic value for brands, buildings and places.
To communicate a compelling story.

Welcome to Endpoint

We are specialists in wayfinding and the translation of brands within the built environment.

We look at the built environment in a different way. A way that creates immense strategic and aesthetic value for clients.

Who we work with

We partner with client teams, developers, architects and the design and branding community. We've been working with Apple, John Lewis and Whitbread for over a decade.

What our clients say about us

"Endpoint has a level of service and an attention to detail that aligns with those of Apple - they combine innovation with creative technical solutions and help ensure that the Apple brand experience is implemented consistently. These guys have never let me down."

Bob Laughrea, Retail Development, Apple Inc.

"Endpoint has been assisting John Lewis with the design and procurement of our internal signs for years. We very much value the work they do as it ensures that we keep consistency and quality to the design and manufacture of our signage schemes."

Lisa Wells, Signage Design Manager, John Lewis Partnership

"Rebranding 500 sites in 6 months is extremely impressive as are the considerable cost savings Endpoint's processes have achieved. Our hotels have never looked better and Endpoint has played a pivotal role in making this happen."

Gerard Tempest, Marketing Director, Whitbread

"Endpoint partnered with us in delivering our new visual identity across all our bank branches, 500 offsite ATMs and many other brand touchpoints in just 90 days, and always provided pragmatic solutions to the more challenging applications."

Vikram Krishna, Head of Group Marketing, Emirates NBD

"If I was looking to rebrand HMC again from scratch I would make sure that we brought in Endpoint to work alongside the branding team much earlier."

Hamish Scott-Gale, Brand Director, Hamad Medical Corporation

"Endpoint engineered and implemented a comprehensive signage package throughout Land Securities' latest retail development - One New Change. Their level of professionalism and attention to detail ensured a visually stunning result. I would welcome the opportunity to work with Endpoint again, and would have no hesitation in recommending them to others."

Steve Rolley, Design Manager, Bovis Lend Lease UK

News + Views

  • The Latest Retail Statistics by Endpoint
    Retail Statistics: The Latest

    We look at the numbers behind the seasonal retail headlines to understand shoppers trends and to see if retailers are meeting their needs online and offline.

    Find out more » 29.11.2017
  • Endpoint Christmas wayfinding brooch design workshop
    ‘Brooching’ The Subject of Christmas…

    Ready for Christmas? Neither are we. But we recently took a little time out to get the whole Endpoint team in the festive mood – the only way we knew […]

    Find out more » 29.11.2017
  • Customer shopping in John Lewis store
    Rethinking Retail: Wayfinding in the Digital Age

    Senior Industrial Designer, Paul Garratt, wonders if technology will ever replace wayfinding or impact the way we navigate retail now that iPhone users can use an indoor mapping tool.

    Find out more » 28.11.2017
  • A weekend of creativity amidst the skyscrapers at the Archikids Festival

    Endpoint creative activity at the Archikids Festival allowed kids to craft their favourite London roads, stations and landmarks, raising the City of London from a 2D map to the skies.

    Find out more » 3.8.2017
  • Endpoint appointed to design and develop a wayfinding masterplan for Royal Albert Dock
    Endpoint appointed for wayfinding masterplan at London’s Royal Albert Docks

    Chinese developer ABP has appointed Endpoint to design and develop a wayfinding masterplan for their Royal Albert Dock project, London’s third financial and business district.

    Find out more » 28.6.2017
  • Royal-Opera-House-Covent-Garden-Open Up-wayfinding-signage-Endpoint
    Endpoint sings with excitement over new wayfinding strategy appointment

    We are delighted to announce that the Royal Opera House has appointed Endpoint to improve circulation and wayfinding at their iconic Covent Garden location.

    Find out more » 1.12.2016