What do you see?
We see opportunity.

To look at the built environment from a fresh perspective.
To create strategic and aesthetic value for brands, buildings and places.
To communicate a compelling story.

What do you see?
We see opportunity.

To look at the built environment from a fresh perspective.
To create strategic and aesthetic value for brands, buildings and places.
To communicate a compelling story.

Welcome to Endpoint

We are specialists in wayfinding and the translation of brands within the built environment.

We look at the built environment in a different way. A way that creates immense strategic and aesthetic value for clients.

Who we work with

We partner with client teams, developers, architects and the design and branding community. We've been working with Apple, John Lewis and Whitbread for over a decade.

What our clients say about us

"Endpoint has a level of service and an attention to detail that aligns with those of Apple - they combine innovation with creative technical solutions and help ensure that the Apple brand experience is implemented consistently. These guys have never let me down."

Bob Laughrea, Retail Development, Apple Inc.

"Endpoint has been assisting John Lewis with the design and procurement of our internal signs for years. We very much value the work they do as it ensures that we keep consistency and quality to the design and manufacture of our signage schemes."

Lisa Wells, Signage Design Manager, John Lewis Partnership

"Rebranding 500 sites in 6 months is extremely impressive as are the considerable cost savings Endpoint's processes have achieved. Our hotels have never looked better and Endpoint has played a pivotal role in making this happen."

Gerard Tempest, Marketing Director, Whitbread

"Endpoint partnered with us in delivering our new visual identity across all our bank branches, 500 offsite ATMs and many other brand touchpoints in just 90 days, and always provided pragmatic solutions to the more challenging applications."

Vikram Krishna, Head of Group Marketing, Emirates NBD

"If I was looking to rebrand HMC again from scratch I would make sure that we brought in Endpoint to work alongside the branding team much earlier."

Hamish Scott-Gale, Brand Director, Hamad Medical Corporation

"Endpoint engineered and implemented a comprehensive signage package throughout Land Securities' latest retail development - One New Change. Their level of professionalism and attention to detail ensured a visually stunning result. I would welcome the opportunity to work with Endpoint again, and would have no hesitation in recommending them to others."

Steve Rolley, Design Manager, Bovis Lend Lease UK

News + Views

  • Wayfinding expert Stephanie Lessmann of Endpoint Dubai speaks on ‘Global Methodologies for Wayfinding’ at the SEGD Wayfinding & Placemaking Conference in Los Angeles
    Endpoint’s Stephanie Lessmann to speak at 2018 SEGD Wayfinding & Placemaking conference

    Endpoint’s international profile continues to grow – one of our wayfinding experts will take to the stage at the 2018 SEGD conference on 19-20 July in LA.

    Find out more » 4.7.2018
  • Open House Families: A Geffreye Young Producer putting a wallpaper design on the pop-up house
    Inside Out: Inspiring kids to sample interior design

    Endpoint teamed up with the Geffreye’s Young Producers during London’s Open House Families Festival to run an awesome kids’ design workshop.

    Find out more » 22.6.2018
  • Museum and art gallery wayfinding: visitors walking around in Tate Modern Switch House
    Open for all: How wayfinding can help museums & galleries attract more visitors

    Many people avoid museums and galleries as they don’t feel they are ‘for them’. But wayfinding just might help them overcome this ‘elitist’ stigma.

    Find out more » 7.6.2018
  • Museum Wayfinding for the new National Museum, Oslo, Norway
    Endpoint wayfinding team begins work at Norway’s new National Museum

    Norway’s newest cultural institution picks Endpoint for wayfinding strategy, concept development and technical design.

    Find out more » 5.6.2018
  • Our award winning wayfinding team at the 2018 Transform Awards MENA dinner with the client - Dubai Design District
    Celebrating another award winning year for our wayfinding teams

    It’s another award winning year for our wayfinding teams in Dubai and London. We are celebrating our Gold and Bronze wins at the Transform awards 2018 for our work with […]

    Find out more » 17.5.2018
  • Illuminated lighting
    A Guiding Light: Illumination In Wayfinding

    Lighting specialist and our very own Information Planner and BIM Coordinator, Matthew Heayes, draws on his varied experience to explain the role that light plays in wayfinding and navigation.

    Find out more » 11.4.2018