What do you see?
We see opportunity.

To look at the built environment from a fresh perspective.
To create strategic and aesthetic value for brands, buildings and places.
To communicate a compelling story.

What do you see?
We see opportunity.

To look at the built environment from a fresh perspective.
To create strategic and aesthetic value for brands, buildings and places.
To communicate a compelling story.

Welcome to Endpoint

We are specialists in wayfinding and the translation of brands within the built environment.

We look at the built environment in a different way. A way that creates immense strategic and aesthetic value for clients.

Who we work with

We partner with client teams, developers, architects and the design and branding community. We've been working with Apple, John Lewis and Whitbread for over a decade.

What our clients say about us

"Endpoint has a level of service and an attention to detail that aligns with those of Apple - they combine innovation with creative technical solutions and help ensure that the Apple brand experience is implemented consistently. These guys have never let me down."

Bob Laughrea, Retail Development, Apple Inc.

"Endpoint has been assisting John Lewis with the design and procurement of our internal signs for years. We very much value the work they do as it ensures that we keep consistency and quality to the design and manufacture of our signage schemes."

Lisa Wells, Signage Design Manager, John Lewis Partnership

"Rebranding 500 sites in 6 months is extremely impressive as are the considerable cost savings Endpoint's processes have achieved. Our hotels have never looked better and Endpoint has played a pivotal role in making this happen."

Gerard Tempest, Marketing Director, Whitbread

"Endpoint partnered with us in delivering our new visual identity across all our bank branches, 500 offsite ATMs and many other brand touchpoints in just 90 days, and always provided pragmatic solutions to the more challenging applications."

Vikram Krishna, Head of Group Marketing, Emirates NBD

"If I was looking to rebrand HMC again from scratch I would make sure that we brought in Endpoint to work alongside the branding team much earlier."

Hamish Scott-Gale, Brand Director, Hamad Medical Corporation

"Endpoint engineered and implemented a comprehensive signage package throughout Land Securities' latest retail development - One New Change. Their level of professionalism and attention to detail ensured a visually stunning result. I would welcome the opportunity to work with Endpoint again, and would have no hesitation in recommending them to others."

Steve Rolley, Design Manager, Bovis Lend Lease UK

News + Views

  • Endpoint's wayfinding design director — Alison Richings
    Endpoint talks retail wayfinding in the 2019 Department Store Yearbook

    Alison Richings, our wayfinding design director, has been featured in a notable industry publication, The Department Store Yearbook, talking about one of her favourite topics: retail wayfinding.

    Find out more » 24.4.2019
  • Endpoint Pelin Morris designing the creative map for Culture Mile
    Culture Mile asks Endpoint to map creativity in the City of London

    To help visitors better navigate artwork installed across the City of London, Culture Mile has tasked Endpoint with a unique creative mapping brief.

    Find out more » 15.4.2019
  • Tate Modern’s Blavatnik Building Donor Recognition Signage
    Tate Modern’s Blavatnik Building

    The Endpoint team created a one of a kind, cast stainless steel donor recognition sign for the Tate Modern’s new extension — the Blavatnik Building.

    Find out more » 27.2.2019
  • Endpoint: Jo Ellicott promoted to Client Services Director
    Endpoint’s Client Services Director, Jo Ellicott to judge at Transform Awards Europe

    Our Client Services Director, Jo Ellicott, sits on the panel of industry experts to judge the 2019 Transform Awards Europe.

    Find out more » 17.12.2018
  • Hakkasan Hanway Place restaurant - Signage and Brand Application win
    Endpoint dines out on Hakkasan signage and brand application win

    Looks like Endpoint’s on the menu for Hakkasan’s Hanway Place restaurant overhaul!

    Find out more » 15.11.2018
  • Retail Wayfinding - Intu Watford
    Endpoint delivers retail wayfinding experience for intu Watford

    Endpoint completes retail wayfinding project for intu’s newly redeveloped Watford shopping mall.

    Find out more » 27.9.2018