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Managing how people perceive, understand and move through space.

Wayfinding

Managing how people perceive, understand and move through space.

Wayfinding is what drives and differentiates our business. We even got it listed in the dictionary.

It’s much more than just signage. It’s strategy. It’s how people relate places to stories and brands. It’s about understanding the flow and rhythm of how a space is used and interpreting the human behaviours that occur within it.

Wayfinding can help people orientate themselves. It can also improve an experience and create confidence, connectivity, and legibility – by defining purpose and positioning

Our approach involves understanding operational challenges and conducting thorough research, in order to create systems that complement a space’s form and function.

Workers walking past our distinctive wayfinding design at Embassy Gardens