Wayfinding is what drives and differentiates our business. We even got it listed in the dictionary.
It’s much more than just signage. It’s strategy. It’s how people relate places to stories and brands. It’s about understanding the flow and rhythm of how a space is used and interpreting the human behaviours that occur within it.
Wayfinding can help people orientate themselves. It can also improve an experience and create confidence, connectivity, and legibility – by defining purpose and positioning
Our approach involves understanding operational challenges and conducting thorough research, in order to create systems that complement a space’s form and function.
Wayfinding Projects
Harrods
London, UK
How intelligent wayfinding dispersed overcrowding and increased staff and customer satisfaction.
Royal Opera House
London, UK
Creating a cultural and social destination in the heart of London's Covent Garden.
Dubai Design District
UAE
An award-winning wayfinding masterplan for the new home of the creative industries in Dubai.
Royal Albert Dock
London, UK
Creating a place naming system for London’s new business district
Ascot
London, UK
Wayfinding simplification to improve the guest experience at one of the world's most renowned racing venues.
City Walk
Dubai, UAE
Combining a leading destination and new urban community, in one mega mixed-use development.
Wayfinding Views & News
Wayfinding Podcast
Hear Endpoint’s Alison Richings and Pelin Morris offer behind the scenes insights into the world of wayfinding on the Creative Intelligence podcast.
Endpoint scores stadium wayfinding project for Everton Football Club
Earlier this year, Pattern architects appointed Endpoint to create a bespoke stadium wayfinding signage design for Everton Football Club's new stadium at Bramley-Moore Dock.
From the page to the built environment: Endpoint talks typography with Dalton Maag
Endpoint’s Wayfinding Design Director and font obsessive, Alison Richings, talks typography with Dalton Maag’s Founder, Bruno Maag, and its Creative Director, Riccardo De Franceschi.
Top 10 wayfinding tips for property developers
Here are 10 wayfinding tips which if followed can help any property developer get the most from their development.
A new chapter for wayfinding?
Our wayfinding design director, Alison Richings, was invited to discuss her specialist subject on writer Mark Heywood’s Behind The Spine podcast.
Lost? There’s more than one solution
Our head of wayfinding, Alison Richings, argues the case against her chosen discipline being dismissed as a ‘weasel word’ by the Financial Times.
