Wayfinding is what drives and differentiates our business. We even got it listed in the dictionary.
It’s much more than just signage. It’s strategy. It’s how people relate places to stories and brands. It’s about understanding the flow and rhythm of how a space is used and interpreting the human behaviours that occur within it.
Wayfinding can help people orientate themselves. It can also improve an experience and create confidence, connectivity, and legibility – by defining purpose and positioning
Our approach involves understanding operational challenges and conducting thorough research, in order to create systems that complement a space’s form and function.
Wayfinding Projects
Harrods
London, UK
How intelligent wayfinding dispersed overcrowding and increased staff and customer satisfaction.
78 St James’s Street
London, UK
Endpoint helped create a wayfinding and signage system to complement the past, present, and future of the historic and newly refurbished 78 St James’s Street.
Royal Opera House
London, UK
Creating a cultural and social destination in the heart of London's Covent Garden.
One Bishopsgate Plaza
London, UK
Endpoint was part of the PLP Architecture design team working on the One Bishopsgate Plaza development. We created external and internal wayfinding and signage.
Dubai Design District
UAE
An award-winning wayfinding masterplan for the new home of the creative industries in Dubai.
Ministry of Transport and Communications (MoTC)
Doha, Qatar
Endpoint designed a cohesive wayfinding system for Qatar’s Ministry of Transport and Communications (MoTC) to unify the country’s integrated public transport network.
University of East London
London
Endpoint has been appointed to provide a wayfinding audit of the University of East London and to develop a wayfinding strategy and signage hierarchy.
Andaz Bali
Bali, Indonesia
Their design concept inspired us to create low-tech, eclectic wayfinding signage that was produced using traditional local techniques.
Wayfinding Views & News
National Museum of Norway wayfinding wins gold at the Visuelt Awards 2023
Endpoint’s wayfinding work for the iconic National Museum of Norway has won gold at the 2023 Visuelt Awards. The announcement came at a ceremony held on Thursday 11th May at Chat Noir in Oslo.
A wayfinding steer in the right direction for HMS Belfast
Endpoint is appointed to create a wayfinding strategy and sign design for the historic warship and museum: HMS Belfast.
Endpoint takes the lead in the FIFA World Cup at Qatar’s Lusail Stadium
Endpoint was appointed wayfinding and signage lead for Qatar’s Lusail Stadium. The venue will host the final of the FIFA World Cup 2022.
Endpoint is ‘first in line’ as wayfinding consultant for the ABBA Arena
Endpoint will provide wayfinding and sign design for the ABBA Arena in London, where Swedish pop legends will perform for the first time in 40 years.
Top 10 wayfinding tips for property developers
Here are 10 wayfinding tips which if followed can help any property developer get the most from their development.
Endpoint featured in signage and wayfinding book sequel
Set for release in early 2022, ‘You Are Here 2’ showcases the best wayfinding systems and signage from across the globe today, including work by Endpoint.
