Wayfinding is what drives and differentiates our business. We even got it listed in the dictionary.
It’s much more than just signage. It’s strategy. It’s how people relate places to stories and brands. It’s about understanding the flow and rhythm of how a space is used and interpreting the human behaviours that occur within it.
Wayfinding can help people orientate themselves. It can also improve an experience and create confidence, connectivity, and legibility – by defining purpose and positioning
Our approach involves understanding operational challenges and conducting thorough research, in order to create systems that complement a space’s form and function.

Wayfinding Projects

Harrods

Royal Opera House

One Bishopsgate Plaza

Donmar Warehouse

The Queen’s Diamond Jubilee Galleries

Royal Albert Dock

Dubai Design District

Ascot
Wayfinding Views & News

Endpoint scores stadium wayfinding project for Everton Football Club

Endpoint is ‘first in line’ as wayfinding consultant for the ABBA Arena

Behind The Spine podcast: The art of wayfinding

From the page to the built environment: Endpoint talks typography with Dalton Maag

Top 10 wayfinding tips for property developers
