Wayfinding is what drives and differentiates our business. We even got it listed in the dictionary.
It’s much more than just signage. It’s strategy. It’s how people relate places to stories and brands. It’s about understanding the flow and rhythm of how a space is used and interpreting the human behaviours that occur within it.
Wayfinding can help people orientate themselves. It can also improve an experience and create confidence, connectivity, and legibility – by defining purpose and positioning
Our approach involves understanding operational challenges and conducting thorough research, in order to create systems that complement a space’s form and function.
Wayfinding Projects
Harrods
London, UK
How intelligent wayfinding dispersed overcrowding and increased staff and customer satisfaction.
Royal Opera House
London, UK
Creating a cultural and social destination in the heart of London's Covent Garden.
Khalifa Tennis Complex
Doha, Qatar
Set to become a world-class sports-led destination in Qatar.
Dubai Design District
UAE
An award-winning wayfinding masterplan for the new home of the creative industries in Dubai.
Wayfinding News and Views
Wayfinding Podcast
Hear Endpoint’s Alison Richings and Pelin Morris offer behind the scenes insights into the world of wayfinding on the Creative Intelligence podcast.
Lost? There’s more than one solution
Our head of wayfinding, Alison Richings, argues the case against her chosen discipline being dismissed as a ‘weasel word’ by the Financial Times.
Endpoint wayfinding strategy wins SEGD Global Design Award
Endpoint takes home SEGD Global Design Award for Harrods’ wayfinding strategy.
Endpoint succeeds in adding ‘Wayfinding’ to the Oxford English Dictionary
After way too much time seeing wayfinding tragically misspelt or hyphenated, we campaigned to get it added to the Oxford English Dictionary.
