Wayfinding is what drives and differentiates our business. We even got it listed in the dictionary.
It’s much more than just signage. It’s strategy. It’s how people relate places to stories and brands. It’s about understanding the flow and rhythm of how a space is used and interpreting the human behaviours that occur within it.
Wayfinding can help people orientate themselves. It can also improve an experience and create confidence, connectivity, and legibility – by defining purpose and positioning
Our approach involves understanding operational challenges and conducting thorough research, in order to create systems that complement a space’s form and function.
![Workers walking past our distinctive wayfinding design at Embassy Gardens](https://www.weareendpoint.com/cms/images/Work/Embassy-Gardens/_600x600_crop_center-center_line/322/endpoint-distinctive-wayfinding-design-ballymore.jpg 600w)
Wayfinding Projects
![Harrods](https://www.weareendpoint.com/cms/images/Work/Harrods/_520x292_crop_center-center_line/endpoint-harrods-intelligent-retail-wayfinding.jpg 520w, https://www.weareendpoint.com/cms/images/Work/Harrods/_360x202_crop_center-center_line/endpoint-harrods-intelligent-retail-wayfinding.jpg 360w)
Harrods
![78 St James’s Street](https://www.weareendpoint.com/cms/images/Work/78-SJS/_520x292_crop_center-center_line/025A1574.jpg 520w, https://www.weareendpoint.com/cms/images/Work/78-SJS/_360x202_crop_center-center_line/025A1574.jpg 360w)
78 St James’s Street
![Royal Opera House](https://www.weareendpoint.com/cms/images/Work/Royal-Opera-House/_520x292_crop_center-center_line/endpoint-royal-opera-house-wayfinding-strategy-design-1.jpg 520w, https://www.weareendpoint.com/cms/images/Work/Royal-Opera-House/_360x202_crop_center-center_line/endpoint-royal-opera-house-wayfinding-strategy-design-1.jpg 360w)
Royal Opera House
![One Bishopsgate Plaza](https://www.weareendpoint.com/cms/images/Work/One-Bishopsgate-Plaza/_520x292_crop_center-center_line/2.-endpoint-wayfinding-signage-OBP-directional-sign-01.jpg 520w, https://www.weareendpoint.com/cms/images/Work/One-Bishopsgate-Plaza/_360x202_crop_center-center_line/2.-endpoint-wayfinding-signage-OBP-directional-sign-01.jpg 360w)
One Bishopsgate Plaza
![Ministry of Transport and Communications (MoTC)](https://www.weareendpoint.com/cms/images/Work/Qatar-Integrated-Public-Transport/March-2024/_520x292_crop_center-center_line/Mockup_1.jpg 520w, https://www.weareendpoint.com/cms/images/Work/Qatar-Integrated-Public-Transport/March-2024/_360x202_crop_center-center_line/Mockup_1.jpg 360w)
Ministry of Transport and Communications (MoTC)
![Dubai Design District](https://www.weareendpoint.com/cms/images/Work/Dubai-Design-District/_520x292_crop_center-center_line/endpoint-wayfinding-masterplan-dubai-design-district.jpg 520w, https://www.weareendpoint.com/cms/images/Work/Dubai-Design-District/_360x202_crop_center-center_line/endpoint-wayfinding-masterplan-dubai-design-district.jpg 360w)
Dubai Design District
![University of East London](https://www.weareendpoint.com/cms/images/Work/University-of-East-London/_520x292_crop_center-center_line/Endpoint-University-of-East-London-Wayfinding-audit-and-strategy-5N7A0687-Edit.jpg 520w, https://www.weareendpoint.com/cms/images/Work/University-of-East-London/_360x202_crop_center-center_line/Endpoint-University-of-East-London-Wayfinding-audit-and-strategy-5N7A0687-Edit.jpg 360w)
University of East London
![Andaz Bali](https://www.weareendpoint.com/cms/images/Work/Andaz-Bali/_520x292_crop_center-center_line/andaz-bali-by-the-pool.jpg 520w, https://www.weareendpoint.com/cms/images/Work/Andaz-Bali/_360x202_crop_center-center_line/andaz-bali-by-the-pool.jpg 360w)
Andaz Bali
Wayfinding Views & News
![National Museum of Norway wayfinding wins gold at the Visuelt Awards 2023](https://www.weareendpoint.com/cms/images/Work/National-Museum-of-Norway/_520x292_crop_center-center_line/Endpoint-Wayfinding-Signage-National-Museum-of-Norway-Nam-Eksteriør-med-lyshallen-08.06.21-05.jpg 520w, https://www.weareendpoint.com/cms/images/Work/National-Museum-of-Norway/_360x202_crop_center-center_line/Endpoint-Wayfinding-Signage-National-Museum-of-Norway-Nam-Eksteriør-med-lyshallen-08.06.21-05.jpg 360w)
National Museum of Norway wayfinding wins gold at the Visuelt Awards 2023
![A wayfinding steer in the right direction for HMS Belfast](https://www.weareendpoint.com/cms/images/News-and-Views/News/2023/_520x292_crop_center-center_line/pexels-jr-bradbury-11630099.jpg 520w, https://www.weareendpoint.com/cms/images/News-and-Views/News/2023/_360x202_crop_center-center_line/pexels-jr-bradbury-11630099.jpg 360w)
A wayfinding steer in the right direction for HMS Belfast
![Endpoint takes the lead in the FIFA World Cup at Qatar’s Lusail Stadium](https://www.weareendpoint.com/cms/images/Work/Lusail-Stadium/_520x292_crop_center-center_line/89561/Lusail_Stadium_AFL_Architects_10_Endpoint_Wayfinding.jpg 520w, https://www.weareendpoint.com/cms/images/Work/Lusail-Stadium/_360x202_crop_center-center_line/89561/Lusail_Stadium_AFL_Architects_10_Endpoint_Wayfinding.jpg 360w)
Endpoint takes the lead in the FIFA World Cup at Qatar’s Lusail Stadium
![Endpoint is ‘first in line’ as wayfinding consultant for the ABBA Arena](https://www.weareendpoint.com/cms/images/Work/ABBA-Voyage/_520x292_crop_center-center_line/ABBA-Arena.jpg 520w, https://www.weareendpoint.com/cms/images/Work/ABBA-Voyage/_360x202_crop_center-center_line/ABBA-Arena.jpg 360w)
Endpoint is ‘first in line’ as wayfinding consultant for the ABBA Arena
![Top 10 wayfinding tips for property developers](https://www.weareendpoint.com/cms/images/News-and-Views/Views/2016/_520x292_crop_center-center_line/endpoint-property-developers-wayfinding-one-new-change.jpg 520w, https://www.weareendpoint.com/cms/images/News-and-Views/Views/2016/_360x202_crop_center-center_line/endpoint-property-developers-wayfinding-one-new-change.jpg 360w)
Top 10 wayfinding tips for property developers
![Endpoint featured in signage and wayfinding book sequel](https://www.weareendpoint.com/cms/images/News-and-Views/News/2022/_520x292_crop_center-center_line/Endpoint-wayfinding-YOU-ARE-HERE_02a.jpg 520w, https://www.weareendpoint.com/cms/images/News-and-Views/News/2022/_360x202_crop_center-center_line/Endpoint-wayfinding-YOU-ARE-HERE_02a.jpg 360w)