Endpoint talks retail wayfinding in the 2019 Department Store Yearbook

Great to see Alison Richings, our wayfinding design director, sharing her insights on retail wayfinding in this year’s Department Store Yearbook!

Alison’s two-page piece focuses on the relevance and purpose of wayfinding in a retail environment, drawing heavily on Endpoint’s recent experience working with the internationally-renowned department store, Harrods – a project that won us a Transform Europe Award last year.

The annually published Department Store Yearbook provides insights into current trends over the past year – as well as looking at industry developments, sourcing and buying, supply chain management, retailing, and store display. It’s published by MediaOne, which owns numerous design, education, and architecture trade titles.

You can read Alison’s article in full here.

Culture Mile asks Endpoint to map creativity in the City of London

The opportunity to showcase a creative initiative in your home city is like a dream come true for any design-centred business. But that’s exactly what we’ve been tasked with following our appointment by Culture Mile!

Launched in 2017, Culture Mile is a joint initiative between core partners The City of London Corporation; the Barbican; Guildhall School of Music & Drama; London Symphony Orchestra; and the Museum of London. Culture Mile’s mission is to bring contemporary culture to the Square Mile – an area rich in history, but better known globally as a financial, rather than creative, hub. Since launching they’ve organised numerous imaginative collaborations and exciting events – such as Smithfield 150, a free family-focused festival and Jason Bruges’ latest kinetic installation ‘Brutalist Tapestry’.

A child playing with bubbles at the Smithfield 150 event
Smithfield 150 – a family festival

However, Culture Mile – which broadly spans Farringdon to Moorgate – has been a complex challenge since the project began. Whether charting all of its Culture Mile Learning partners (which includes St. Paul’s Cathedral and Keats House) or simply signposting everyday visitors to the offering in the spaces between the core partners, defining the area has been a challenge.  

Our task is to help define the location and to create a series of maps to help visitors better navigate the growing number of attractions – to give them the confidence to explore each area by themselves – and to uphold Culture Mile’s aim of making everything welcoming, accessible and easy to navigate. 

We couldn’t have asked for something better suited to our team’s strengths in both wayfinding and placemaking terms. It fits perfectly with our passion – to connect people with places and create experiences that make a difference – is local to us, and something visitors can enjoy for years to come.

Endpoint host a workshop with Culture Mile to get under the skin of the creative mapping brief
Workshop with Culture Mile to get under the skin of the brief.
Endpoint working with Culture Mile to interrogate the creative mapping brief.

Tate Modern’s Blavatnik Building

We have been working with Tate Modern and architects, Herzog & de Meuron, to create a beautiful, one of a kind, cast stainless steel sign, for the new Blavatnik Building. The sign marks the entrance to the building and quietly recognises the significant donation made by Sir Leonard Blavatnik.

Taking cues from Tate’s existing internal donor recognition plaques and the unique architecture of the building, Herzog & de Meuron wanted us to create a special sign of genuine solidity and quality — that will last as long as the building and age beautifully. 

To deliver on such a challenging brief, our team researched numerous materials and fabrication methods, finally suggesting a traditional sand-cast stainless steel, that was pickled and finished with a fine shot peen. The sign weighs over 300kgs and requires specially engineered brackets to secure it to the structure.

Read more about our work for Tate over the last 10 years here.

Endpoint’s Client Services Director, Jo Ellicott to judge at Transform Awards Europe

Following an award-winning year for Endpoint’s Wayfinding Team at the 2018 Transform Award Europe and MENA, Jo Ellicott, our Client Services Director, has been asked to be on the panel of industry experts to judge the 2019 Transform Awards Europe.

With over 20 years’ experience and starting her career in Graphic Design, Jo has worked both client and agency side in studio and design management within brand and marketing roles, making her an excellent choice to join the panel at this prestigious award’s ceremony.

Winners will be announced at the award’s dinner and ceremony on 28th March 2019.

Endpoint dines out on Hakkasan signage and brand application win

Hakkasan, the Michelin Star award-winning restaurant chain, has appointed Endpoint to explore and develop various external signage and brand application concepts for its flagship Hanway Place restaurant, located in the heart of London’s West End.

Founded in London in 2001, the Cantonese fine-dining restaurant prides itself on quality and uniqueness. Working with Hakkasan’s in-house design team, our wayfinding team will develop a number of 2D and 3D product types and signage elements; designed to lead and entice customers to the restaurant from strategic points in the local area to create a sense of intrigue and exclusivity.

Having worked with Hakkasan in the past, we’re thrilled to be playing a part in continuing to evolve the brand. Our goal is to clearly communicate the brand and its heritage; ensuring it’s consistent with Hakkasan’s Chinese interior design and London setting.

More from us as it happens!

Endpoint delivers retail wayfinding experience for intu Watford

We’re excited to put the finishing touches to another extensive wayfinding and signage project for retail property group, intu, at the company’s newly redeveloped shopping and leisure destination in the heart of Watford.

As part of a £180 million programme, intu has added a 400,000 sq ft extension to intu Watford; to transform the site into a world-class retail, fashion and leisure destination which will propel the town into CACI’s top 20 national retail destinations ranking, placing it alongside Edinburgh and Bristol.

Building on our successful collaboration with intu since the launch of their brand, we’re creating a unified retail wayfinding and signage scheme throughout the new and existing areas of the mall. The aim being to drive footfall between key retail and leisure offers and improve both orientation and visibility for the extension and its tenants.

The first new store to open to the public on 27 September is a brand new four-storey Debenhams, marking the completion of the first phase of development. The team at intu Watford will also be celebrating with a number of launch weekend activities.

Our work with intu doesn’t stop there! We’re also currently providing wayfinding and signage consultation for other projects, including a multi-million-pound leisure development at intu Lakeside in Essex and at Madrid Xanadú.

We wish the intu team the best of luck on all upcoming projects as they continue to create stylish and sought-after shopping destinations in both the UK and Spain.

Opening 21 September 2018: “Open Up” at the Royal Opera House

Excitement’s building here at Endpoint as the curtain raises on the Royal Opera House’s transformational “Open Up” project.

Opening to the public from Friday 21 September “Open Up” is a refurbishment of the Royal Opera House to make the building a more welcoming and inclusive space, open every day from 10am with new cafes, shop, restaurant and refurbished Linbury Theatre, the west ends newest most intimate theatre.

Working closely with architects Stanton Williams and the Royal Opera House visitor experience team, our wayfinding team have spent two years developing and testing a new wayfinding system to seamlessly link the old and new areas of this building.

This has been an incredible project and we are humbled to have been part of the design team that is helping make this historic building fit for the 21st Century.

We wish all at the Royal Opera House huge success for the future.

A year at Endpoint: How our industrial design placement interns fared

Last August, we welcomed our latest industrial design placement student interns: two talented undergrads, Cerys Thomas and Rae Bradley, who joined our Student Placement Programme from Brunel and Loughborough University respectively.

They hit the ground running from day one – both at first setting up shop in the Artwork department initially before finding their feet in other project work: Rae taking a particular interest in wayfinding, and Cerys more drawn to brand implementation work.

“We arrived at the same time on the same day; a little confused as to why there was someone else here to do the same job! But we became fast friends and have enjoyed every moment of our internship here at Endpoint,” said Cerys.

Both have worked on some of our high profile long-term accounts, including: Ballymore, Sainsbury’s, Royal Opera House, Intu and a 2022 World Cup Stadium. However, the duo have their personal highlights from their industrial design placement.

Cerys’ finest Endpoint hour came when a plaque commemorating the Nightingale Garden – a project that she had seen through from artwork to production – was unveiled at an event held at Guys & St Thomas’ Hospital; where the plaque was blessed by the Bishop of Southwark.

Endpoint's Industrial Design Placement Intern Cerys at the Florence Nightingale Garden

Image: Cerys, Matt and Katy from Endpoint and the client at the Nightingale Garden

Rae successfully created a heritage sign for a hospitality client during her tenure, which has since been adopted by the chain as part of its sign family. She particularly enjoyed meeting with the client, understanding their needs, and problem-solving.

“We’ve been treated like valued employees from the moment we arrived. No tea making or menial jobs,” said Rae. “University is great for learning skills in isolation, but here you witness every step of the process, get real work experience and see the end result. You really feel like you’re making an impact.”

With just a year of university left each, the world of work will soon come calling for these two industrial design placement students. While firms plans have yet to be made, Cerys is keen to get started on her final project back at Brunel – and is keen to explore the role lighting plays in brand implementation; while Rae is already planning to write her dissertation on wayfinding.

We’ve been running our Student Placement Programme for a number of years now. Many who’ve joined us have gone on to work for other prominent design companies – and have even returned to work here. We’ve thoroughly enjoyed and benefited from having Cerys and Rae here, and we’re looking forward to our next two interns – both from Loughborough University – arriving later this month.

Hopefully, we’ve left Cerys and Rae with a good impression of life after study. Best of luck, ladies: we’re certain you’ll achieve great things!

Endpoint reinforces client service focus, promotes Jo Ellicott to Client Services Director

The talented Jo Ellicott joins Endpoint’s senior leadership team after being promoted to Client Services Director.

Jo’s been a core team member for a while now and excelled in her previous role as our Brand Implementation team’s Client Services Lead where she looked after a number of key projects and accounts: including Premier Inn, TUI, and Hikma.

Now, as Client Services Director, she’ll take on responsibility for all client-facing teams across the business with a focus on improving the company’s overall client experience.

Jo will also be more involved with project work from a strategic perspective. However, she’ll continue to oversee her team who work on Endpoint’s long-term accounts – like Premier Inn, intu and Sainsbury’s – and will be instrumental in growing project-based work for numerous clients. 

This is a key role at Endpoint. As Jo has worked both client-side and agency-side she has a very good understanding of what clients want and how to put them firmly at the heart of the business.

Paul Veness, Co-founder was delighted to formally make the news public. “In the two years since joining us, Jo has consistently demonstrated her passion for building and retaining great relationships with our clients. Jo’s hard work and enthusiasm combined with her experience have helped us drive the business forward. Gideon, Alison, Christian, Peter and myself are excited to welcome Jo to the senior leadership team.”

Jo is equally pleased; “I’m thrilled to be part of a business who recognises and values the importance of client service,” she said. “As Endpoint continues to evolve this is something that really excites me. With my first few weeks under my belt, I’m looking forward to getting stuck in!”

Endpoint’s Stephanie Lessmann to speak at 2018 SEGD Wayfinding & Placemaking conference

We’re delighted to announce that one of our wayfinding experts, Stephanie Lessmann, has been invited to represent the MENA region at this year’s SEGD’s prestigious Wayfinding & Placemaking event, to be held in Los Angeles on 19-20 July.

SEGD (Society for Experiential Graphic Designs) is a global, multidisciplinary community of professionals who plan, design, and build experiences that connect people to places.

Stephanie’s session, titled ‘Global Methodologies for Wayfinding’, will take place at 3:15 pm on Friday 20 July at the JW Marriot, LA. She’ll present alongside a fellow expert, Carlo Giannasca, Head of Environments at the creative agency, Urbanite/Frost Collective, based in Sydney, Australia.

Originally from Brazil, Stephanie took the lead wayfinding role at our Dubai studio soon after joining the team back in 2015. Over the past three years, she’s worked on numerous high-profile wayfinding projects across the MENA region. These include Dubai Design District, Saadiyat Island in Abu Dhabi, the German and English Schools in Cairo, and the Qatar Public Transport Integrated Wayfinding Standards.

Suffice to say her time with Endpoint Middle East puts her in good stead for the topic at hand! If you’re in Los Angeles in the next few weeks, or you’ve been thinking of attending the event, you’ll find more info on the SEGD website.