Client – Sainsbury’s
Since 2015, Endpoint has been providing our specialist brand application service to Sainsbury’s, supporting them in their strategy of rolling out branded store-in-store experiences to help generate additional footfall and customer choice within their traditional grocery store formats.
We started initially with the Lloyds Pharmacy integration, auditing 123 sites and producing detailed site packs for internal approvals and signage contractors. Then, following the acquisition of The Home Retail Group, we ramped up our team to provide similar brand application support for the rollout of a new Argos store-in-store format across a further 100 stores.
Our brand application process involves studying the main routes that customers take as they approach each store, navigate the car parks and then internally through main entrances and shopping aisles. This analysis highlights the best and most visible locations for key branded signage, wayfinding and customer information that promotes the new brands and informs customers about the store changes.
Our team of experienced brand application designers interpret brand and store guidelines and apply the key principles and rules to each individual opportunity at each store. The value we add is in the customer centred interpretation of these guidelines. Every site and situation are different, so we need to constantly adjust, tweak and apply the rules in ways that are not always covered. We have to balance our interpretation of the guidelines against any potential cost implications, planning authority risks and the delicate relationship between the Sainsburys master brand and the new secondary brands.
Our intelligent and independent approach to interpreting the various guidelines reduced internal approval friction and resulted in guidelines being updated to represent real-world situations. This constant improvement creates more robust guidance, resulting in a quicker and more efficient process for the wider rollout.
We continue to work with Sainsbury’s supporting them with new store openings and major refurbishments.
Hikma commissioned Endpoint to bring their new brand identity to life through a new corporate signage design and application guidelines to create a unified global enterprise brand.Find out more »
How our award-winning wayfinding strategy created a sense of place for the new home for the creative industries at Dubai Design District.Find out more »
The Whitechapel building will become a vibrant destination, exuding integrity and attention to detail. We delivered a bold, edge-to-edge, illuminated entrance sign.Find out more »
Set to become a new world-class sports-led destination in Qatar. We are helping create a world-class visitor experience.Find out more »
A Foster + Partners masterplanned business park in Berkshire. We created a high spec wayfinding scheme that captures the spirit of the brand and connects with the nature surrounding it.Find out more »
The Castle Centre is part of a £3bn regeneration in Elephant and Castle. We developed the entrance signage and the full internal wayfinding design.Find out more »