The champagne was flowing last night as the winners of the 2015 Transform Awards Europe were announced at a ceremony in London. The awards are the industry’s definitive celebration of excellence in rebranding, brand transformation and repositioning.
Winners included a number of our clients and colleagues from the design and branding world.
Our work with intu and Landor Associates was recognised with a win of Gold in the Best implementation category. Following the £25million rebrand from Capital Shopping Centres to intu we implemented their brand at 12 centres across the UK. Intu has since reported that their centres have outperformed the national average in both footfall and retailer sales.
Fitness First and our friends at The Clearing picked up Silver in the Brand Implementation category, along with the most highly coveted Butterfly trophy of the night: the Grand Prix for Excellence in Brand Transformation. We were involved at the beginning of their rebrand journey using our Rebrand DeepDive tool. The tool helped us to create a brand implementation roadmap for them, to ensure the right approach from day one.
Attention now switches to the award’s Middle East counterpart, the Transform MENA Awards and the accompanying conference that take place in Dubai on 2nd June. Endpoint is a sponsor and Peter Krikhaar, our Managing Director in the region, will hold a speaker session at the conference.
More information can be found here. We look forward to seeing some of you there!