My background is strongly rooted in Graphic Design. Besides wayfinding, I’ve worked across sectors including branding, marketing, advertising, editorial and stamp design. The opportunity to develop as a designer in this way has helped me understand and appreciate the craft and detail behind all things.
In my eight years as a graphic designer, I have always wanted to create work that had permanence and a positive impact on people’s lives. Designing tangible and cohesive wayfinding systems allows all kinds of spaces to be more accessible and seeing them come to fruition is extremely fulfilling.
As a member of the Endpoint team, I ensure we maintain a cohesive and coherent design language across all our work. Whether it’s our own, original ideas or implementing brand guidelines set out by a client, my creative approach helps elevate our work.
As someone who grew up in London, I find a real sense of enjoyment in working on local projects that carry a connection to where I’m from.