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Welcome to Endpoint

Our passion is to connect people and place, to create experiences that make a real difference.

We do this through wayfinding and the translation of brands within the built environment.

We look at the built environment in a different way. A way that creates immense strategic and aesthetic value for clients.

Who we work with



29/10/2020 15:34
We were appointed by Chinese Property Developer, ABP, to create and implement a wayfinding strategy, a place naming strategy, and sign designs for their new development, Royal Albert Dock big challenge for us on this project was that the masterplan would be completed in phases. Our wayfinding team had to create signs that could easily be updated with removal panels and a sign placement strategy.Agreeing on the principle for naming the buildings and streets was also no easy task for the team. Numerous workshops and conversations with ABP, @Farrellsarchitects, Newham Council, and the local emergency services were had.In the end, a place naming theme was chosen that played homage to the Royal Albert Dock’s global history and local importance.Click on the link in our bio to read the full case study and learn about the other great themes we explored for this project.
23/10/2020 15:57
It's all in the details.These fitting templates are so important on our projects. They are used to carefully drill holes before installing the individual letters to get alignment, spacing, and orientation perfect on the wall.Without these, our suppliers would have to mark, drill, and install one letter at a time, causing the letters to be uneven.#behindthescenes
15/10/2020 13:21
Beautiful gold leaf signage fabricated and installed at @onealdwychhotel.




165 Tower Bridge Road
United Kingdom

+44 (0)20 7089 2670
See London information →


Office 808B
Business Central Towers
PO Box 390446
United Arab Emirates

+971 4447 5846
See Dubai information →