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Endpoint's Harrods project - signage next to escalators

Royal Opera House Linbury Theatre

Barbican giant monolith

Endpoint's wayfinding masterplan - night time shot

City Walk - residents walking by Endpoint's wayfinding totem

Harrods

London, UK

How intelligent wayfinding dispersed overcrowding and increased staff and customer satisfaction.

Royal Opera House

London, UK

Creating a cultural and social destination in the heart of London's Covent Garden.

Barbican

London, UK

Introducing a bold new identity to one of London's best-known cultural landmarks.

Dubai Design District

UAE

An award-winning wayfinding masterplan for the new home of the creative industries in Dubai.

City Walk

Dubai, UAE

Combining a leading destination and new urban community, in one mega mixed-use development.

Royal Academy of Music

London, UK

Honouring the donors with a creative and contemporary donor board design

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Welcome to Endpoint

Our passion is to connect people and place, to create experiences that make a real difference.

We do this through wayfinding and the translation of brands within the built environment.

We look at the built environment in a different way. A way that creates immense strategic and aesthetic value for clients.

Find out more →

Who we work with

News & Views

Fuelling the fan experience: Lessons Learnt

Fuelling the fan experience: Lessons Learnt

The stadium & fan experience have changed beyond recognition – & not just because of COVID. We take a look at the positive role wayfinding is playing.

Endpoint scores stadium wayfinding project for Everton Football Club

Endpoint scores stadium wayfinding project for Everton Football Club

Earlier this year, Pattern architects appointed Endpoint to create a bespoke stadium wayfinding signage design for Everton Football Club's new stadium at Bramley-Moore Dock.

Endpoint appointed wayfinding consultant for the former Whiteleys shopping centre

Endpoint appointed wayfinding consultant for the former Whiteleys shopping centre

Endpoint is part of the design team helping to transform the former Whiteleys shopping centre for the 21st Century.

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Environments

Social

Instagram

16/07/2021 17:51

Sketching helps to explore so many ideas we have, especially when we're in meetings with our client, as it's an opportunity then and there to bring our ideas to life and discuss any concerns straight away. This is a very important part of our design process.

08/07/2021 11:18

Very proud to be delivering wayfinding strategy, creative and technical design for 6 out of 9 mega projects part of the Saudi Arabia 2030 vision, underlining our global leading position! #weareendpoint #wayfindingconsultants #wayfindingexperts #creative #design #london #dubai #designfirm #designstudio #placemaking #wayfindingdesign #signagedesign #wayfinding #wayfindingdesign #saudivision2030

25/06/2021 12:43

👂No creative design post here today, instead we're sharing with you an eye-opening podcast that gives you an insight into our thinking behind wayfinding.In writer and podcast host, Mark Heywood's @behindthespinepodcast, he interviewed our very own Alison Richings, who covers everything from individual orientation to emotional decision-making, looking at the psychology of signage, the need for information, and strategic placement in relation to different spaces such as malls, shops, supermarkets, museums, stadiums, and hospitals.If you haven't listened already, we can't wait for you to hear it.Click on the link in our bio to listen to the 30-minute podcast.

Twitter

21/07/2021 13:05

The stadium & fan experience have changed beyond recognition – & not just because of COVID. In this article, we tak… https://t.co/TgTywHkgTZ

16/07/2021 13:16

Are you planning or in the process of picking back up a multi-site #rebrand project that you started pre-COVID? Her… https://t.co/WHoNr2HDSh

08/07/2021 14:11

In a recent article, we share our thoughts on why we think #workplacebranding matters more than ever.Read the ful… https://t.co/4Mh5BhLsWx

The Endpoint Team

Gideon Wilkinson

Gideon Wilkinson

Co-founder and Managing Director

Paul Veness

Co-founder and Operations Director

Peter Krikhaar

Managing Director, Dubai

Alison Richings

Alison Richings

Wayfinding Design Director

Fariz Ahmad

Studio Director

Gideon Wilkinson

Gideon Wilkinson

Co-founder and Managing Director

Paul Veness

Co-founder and Operations Director

Peter Krikhaar

Managing Director, Dubai

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Contact

London

165 Tower Bridge Road
London
SE1 3LW
United Kingdom

+44 (0)20 7089 2670
london@weareendpoint.com

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Dubai

Office 808B
Business Central Towers
PO Box 390446
United Arab Emirates

+971 4447 5846
dubai@weareendpoint.com

See Dubai information →