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Endpoint's Harrods project - signage next to escalators
Royal Opera House Linbury Theatre
Barbican giant monolith
Endpoint's wayfinding masterplan - night time shot

Harrods

London, UK

How intelligent wayfinding dispersed overcrowding and increased staff and customer satisfaction.

Royal Opera House

London, UK

Creating a cultural and social destination in the heart of London's Covent Garden.

Barbican

London, UK

Introducing a bold new identity to one of London's best-known cultural landmarks.

Dubai Design District

UAE

An award-winning wayfinding masterplan for the new home of the creative industries in Dubai.
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Welcome to Endpoint

Our passion is to connect people and place, to create experiences that make a real difference.

We do this through wayfinding and the translation of brands within the built environment.

We look at the built environment in a different way. A way that creates immense strategic and aesthetic value for clients.

Find out more →

Who we work with

News & Views

Endpoint scores stadium wayfinding project for Everton Football Club

Endpoint scores stadium wayfinding project for Everton Football Club

Earlier this year, Pattern architects appointed Endpoint to create a bespoke stadium wayfinding signage design for Everton Football Club's new stadium at Bramley-Moore Dock.
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 A new chapter for wayfinding?

A new chapter for wayfinding?

Our wayfinding design director, Alison Richings, was invited to discuss her specialist subject on writer Mark Heywood’s Behind The Spine podcast.
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 Why wayfinding is essential ‘Behind The Scenes’

Why wayfinding is essential ‘Behind The Scenes’

Wayfinding is seen as something that should concern front of house or customer areas – but it’s just as essential behind the scenes.
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Environments

Social

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29/10/2020 15:34
We were appointed by Chinese Property Developer, ABP, to create and implement a wayfinding strategy, a place naming strategy, and sign designs for their new development, Royal Albert Dock @rad.london.A big challenge for us on this project was that the masterplan would be completed in phases. Our wayfinding team had to create signs that could easily be updated with removal panels and a sign placement strategy.Agreeing on the principle for naming the buildings and streets was also no easy task for the team. Numerous workshops and conversations with ABP, @Farrellsarchitects, Newham Council, and the local emergency services were had.In the end, a place naming theme was chosen that played homage to the Royal Albert Dock’s global history and local importance.Click on the link in our bio to read the full case study and learn about the other great themes we explored for this project.
23/10/2020 15:57
It's all in the details.These fitting templates are so important on our projects. They are used to carefully drill holes before installing the individual letters to get alignment, spacing, and orientation perfect on the wall.Without these, our suppliers would have to mark, drill, and install one letter at a time, causing the letters to be uneven.#behindthescenes
15/10/2020 13:21
Beautiful gold leaf signage fabricated and installed at @onealdwychhotel.

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The Endpoint Team

Gideon Wilkinson

Gideon Wilkinson

Co-founder and Managing Director
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 Paul Veness

Paul Veness

Co-founder and Operations Director
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 Peter Krikhaar

Peter Krikhaar

Managing Director, Dubai
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Contact

London

165 Tower Bridge Road
London
SE1 3LW
United Kingdom

+44 (0)20 7089 2670
london@weareendpoint.com
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Dubai

Office 808B
Business Central Towers
PO Box 390446
United Arab Emirates

+971 4447 5846
dubai@weareendpoint.com
See Dubai information →

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