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Alison Richings to share wayfinding strategies at The Sign Design Society


Alison Richings to share wayfinding strategies at The Sign Design Society


We’re thrilled to announce that Endpoint’s London-based Wayfinding Design Director, Alison Richings, has been invited to speak about wayfinding strategies at a seminar organised by the Sign Design Society.

During the live-streamed event, Alison will share her insights, experiences, and key takeaways from our strategic wayfinding work for the National Museum, Norway.

Opened in June 2022, and consolidating four museums under one roof, the National Museum is now the largest single art museum in the Nordic region. Located in the centre of Oslo, it houses a diverse collection of more than 5,000 works of art and artefacts – making it the nation’s new home for classic and contemporary art, architecture, and design.

Drawing visitors from around the world, the museum is most famous for holding one of four Munch paintings entitled ‘The Scream’. A key wayfinding challenge was to make the visitor experience more than just this iconic painting. That required exceptional wayfinding strategies and clever product design which enabled navigation, encouraged cross-selling, and aided advocacy of the institution.

Interested to hear the whole story from Alison? Register now to join the seminar live online from 1:00pm (BST) on Thursday 20 October 2022.

Register now

About Alison Richings

Alison Richings has worked in the wayfinding industry for over 22 years. She leads the wayfinding design team in Endpoint’s London studio and has worked on a host of large-scale and multi-faceted destination projects, from the UAE’s Saadiyat Island to London Heathrow’s Terminal 5.

Photo Credit: Eksteriør sommer & Nasjonalmuseet (National Museum, Norway)

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