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The CMOs guide to applying a global brand

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The CMOs guide to applying a global brand

Earlier this summer I presented a live webinar from our London office – The CMO's guide to applying a global brand – and the events video and presentation slides are now available for you to view online.

In the webinar, I outline the five false assumptions many business professionals make when starting a global rebrand project and I detail the steps that organisations should take to ensure a successful implementation of their brand that lasts for the long term.

Click here to view the video in HD.

Click here to view the presentation slides at our dedicated Slideshare page.