Endpoint owner, Gideon Wilkinson, who oversaw the acquisition said,
“Finally, as we recover from the shock of Covid 19 our plans for expansion into Asia can finally be realised with the announcement of our new relationship with Square Peg Design Asia. They are a first-class wayfinding practice with 15 years of regional experience, a fantastic team of people and incredible clients.
Our international reach and multi-disciplinary approach combined with Square Peg’s regional experience create a significant player in the global wayfinding sector. We want to build on Square Peg's success, bringing new ideas, insights and best practices that create compelling wayfinding experiences."
Square Peg’s team of graphic and product designers, technical designers, project managers and support staff will continue to operate as Endpoint APAC. James May, Square Peg’s local MD, will remain in a new role as Client Development Director. Fariz Ahmad, a long-time ex-employee at Square Peg and Singaporean local, will take over day-to-day operations as Studio Director, overseen by Peter Krikhaar as Regional MD.
Our passion is to connect people and place, to create experiences that make a real difference. We do this through wayfinding and the translation of brands within the built environment.
For over 20 years we have built our business around creating legible, accessible, vibrant, engaging and creative wayfinding experiences, for a broad range of clients, across every sector, in all corners of the globe.
Our work has won numerous awards and appears in specialist publications and books. We talk and lead the debate on the value that strategic, user-centred wayfinding has on people’s behaviours, creating communities and operational effectiveness.