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Endpoint appointed wayfinding consultant for the former Whiteleys shopping centre

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Endpoint appointed wayfinding consultant for the former Whiteleys shopping centre

The Whiteley takes its name from visionary entrepreneur, William Whiteley, who from his first store success, acquired several retail spaces to achieve his dream of creating London’s first modern department store, calling it William Whiteley Limited in Bayswater.

The joint-venture development between MARK and C C Land with Finchatton acting as development manager, aims to restore this once beloved building to the heart of Queensway, creating a vital sense of place by reimagining this historic landmark for the 21st Century.

The development of The Whiteley is based around delivering 139 residences, alongside 20 new shops and residences and London’s flagship Six Senses Hotel with 110 rooms and wellness club.

Our design team is collaborating with Finchatton and architects, Forster + Partners, to create a bespoke wayfinding strategy and design for the regeneration of The Whiteley as well as the Six Senses Hotel.

The project is expected to be completed in 2023.