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Endpoint is delighted to promote Krati Jasoria to Studio Director for Singapore


Endpoint is delighted to promote Krati Jasoria to Studio Director for Singapore


A qualified architect with an MA in Project Management and over 12 years experience delivering a broad range of wayfinding projects across Asia, Krati is the natural choice for this role at our Singapore studio. Throughout her career, Krati has consistently delivered successful wayfinding and signage projects across multiple sectors for several high-profile clients, including CapitaLand, Conrad and Reliance.

Krati’s future plans are anchored on three focal points: people, clients and growth. She’s determined to achieve a client-centric approach and is ready to go the extra mile to build a strong rapport and long-term relationships with our clients and partners. At the centre of her ambition is the continuous development of the Endpoint team. Krati is empowering and encouraging independence and a positive working culture that promotes productivity, diversity, and inclusivity.

Krati also has a powerful vision for growth, “I’ll always encourage my team to be innovative and come up with new and creative solutions. The only way a company can continue to grow is to continuously learn and adapt to the ever-changing environment.”

Gideon Wilkinson, Co-Founder and Managing Director of Endpoint, said, “Krati has been instrumental in managing our Singapore studio since we transitioned from Square Peg Design back in August. She has the perfect credentials and character to take on this new role and I'm looking forward to seeing her and the Singapore studio flourish.”

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