What made you choose a career as a wayfinding designer?
I graduated from university with a BA in Interior Design and I’ve always had a great appreciation for larger-scale environments and user-centered design – anything experience-focused that never loses sight of the human factor.
Working in wayfinding was a lucky coincidence – which I quickly grew to appreciate as a fulfilling career path. It has a bit of everything I like: large-scale strategy; design where empathy with users is key; creative conceptual design; attention to smaller-scale details such as materials and finishes. Six years in and I’m still enjoying exploring the many possibilities and opportunities wayfinding design has to offer!
![](https://www.weareendpoint.com/cms/images/News-and-Views/Views/2020/_1920x864_crop_center-center_line/Expo-Mobility-Pavilion.jpg 1920w, https://www.weareendpoint.com/cms/images/News-and-Views/Views/2020/_1400x630_crop_center-center_82_line/Expo-Mobility-Pavilion.jpg 1400w, https://www.weareendpoint.com/cms/images/News-and-Views/Views/2020/_1024x460_crop_center-center_line/Expo-Mobility-Pavilion.jpg 1024w, https://www.weareendpoint.com/cms/images/News-and-Views/Views/2020/_768x345_crop_center-center_line/Expo-Mobility-Pavilion.jpg 768w, https://www.weareendpoint.com/cms/images/News-and-Views/Views/2020/_576x324_crop_center-center_line/Expo-Mobility-Pavilion.jpg 576w)
What's a typical day like for you at Endpoint?
Besides numerous cups of tea and coffee, my days are really varied – depending on current priorities. Some days are strategy intensive, others involve creative action. In both cases, the team will give feedback, suggest fresh ideas, challenge, and question different scenarios – which helps me take what I’ve been working on to the next level.
What are some of the project highlights of your career so far?
I’ve had many highlights but I would have to say working with Expo Mobility Pavilion (Dubai), Dubai International Financial Centre 2.0, the Etihad Arena (Abu Dhabi) and most recently, New York University’s Abu Dhabi campus.
![](https://www.weareendpoint.com/cms/images/News-and-Views/Views/2020/_1920x1280_crop_center-center_line/NYUAD.jpg 1920w, https://www.weareendpoint.com/cms/images/News-and-Views/Views/2020/_1400x933_crop_center-center_82_line/NYUAD.jpg 1400w, https://www.weareendpoint.com/cms/images/News-and-Views/Views/2020/_1024x682_crop_center-center_line/NYUAD.jpg 1024w, https://www.weareendpoint.com/cms/images/News-and-Views/Views/2020/_768x512_crop_center-center_line/NYUAD.jpg 768w, https://www.weareendpoint.com/cms/images/News-and-Views/Views/2020/_576x324_crop_center-center_line/NYUAD.jpg 576w)
What's the most challenging type of project you've worked on and why?
I think hospitals are among the most challenging for me because there are a lot of factors you have to take into consideration when it comes to wayfinding. The primary challenge is helping anxious people navigate a complex architectural environment and how to break down information simply and effectively to enable them to understand and follow it.
What’s been your favourite project and why?
I have a favourite project experience rather than one project in particular. My ideal project experience involves: a clear client brief; a good amount of project complexity; comprehensive team collaboration; and an openness to out-of-the-box ideas and creative solutions. My favourite project is one that is well-thought-out, coordinated, and executed.
Where was the last place you got lost?
Navigating the small windy walkways of Madinat Jumeirah at night. Not an easy task!
And… finally, if you were a font, what would you be?
That is a tough one! I would say a serif – a moderately compact, classic font that fits comfortably into a modern context. Something like Minion or Lucida.