Endpoint has managed the graphics production and installation, bringing to life the concept and identity created by The Beautiful Meme in collaboration with Gabrielle Underwood and the team at the Design Museum.
The project presented a couple of challenges. Firstly, the striking vibrant fluro green brand colour was tricky to translate from paper to the built environment. Pantone colour references are ideal for print but have to be matched to different finishes and materials to get the desired effect in 3-dimensional environments. Considerable research and experimentation were required to find the perfect match.
Equally, applying 20pt text to heavily grained timber display tables to achieve both legibility, durability and a smooth surface finish (in an area that visitors are encouraged to touch) presented an interesting challenge. We used transfer text but only after testing to ensure that no adverse chemical reaction would occur between the text material and the table clear lacquer finish.
Come along and see for yourself. The exhibition runs until 26 April 2015 at The Design Museum, Shad Thames, London.