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New signage to support Chaucer’s revamped brand identity


New signage to support Chaucer’s revamped brand identity


Leading speciality (re) insurance group Chaucer unveils their new brand identity on April 20th, which was developed to support their ambitious growth agenda and to accurately and effectively communicate the strengths of the business.

Chaucer’s new brand identity, which was created by Pentagram, was designed to reflect the firm’s brand proposition, of leading specialists in underwriting risks, empowered by a collegiate management style. Chaucer’s collaborative culture and the depth and breadth of expertise of its people is echoed in the firm’s brand line “The team of leaders”.

Endpoint was appointed to lead all internal branding across Chaucer’s new global HQ, 44,000 square feet of office space in the Scalpel building, 52 Lime Street. The brief included signage across three floors as well as 32 meeting rooms.

Our technical team was hands-on from the outset and worked with both the client and Pentagram directly to detail and implement the striking reception signage – machined and hand-finished from 30mm thick solid brass – onto Chaucer’s beautiful maze feature wall.

Both Chaucer and Pentagram were delighted with the result.

Chaucer Marketing Manager Greer Stead says: “Endpoint were instrumental in bringing our brand to life in our new office. Their attention to detail and the quality of their craftsmanship is evident in every piece they produced. We are delighted with the final output which is really the cherry on the top of our new London office.”

Pentagram Partner John Rushworth adds: “I was at Chaucer’s new office yesterday and just wanted to say how good I thought the signage and the maze wall looked – thank you for making sure this was delivered immaculately!”

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