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Peter Krikhaar joins Endpoint as Managing Director for the Gulf region


Peter Krikhaar joins Endpoint as Managing Director for the Gulf region


Peter brings over 20 years of experience as a hands-on manager and practical problem solver. He has spent the past 8-years as a Director at the VIM Group delivering transformational brand change to many international clients; including DSM, Mediclinic, Airbus and Skoda.

Peter’s early career was client side, spending 13 years with TNT in his native Netherlands, looking after some of their biggest fashion client’s and finally rising to the post of Logistics Director, Europe.

In his new role at Endpoint, Peter will lead our operations and client’s in Dubai, Doha and the wider Middle East and North Africa area, at this period of exciting growth for the region.

Speaking of his appointment Peter said, “I’m very much looking forward to helping elevate Endpoint’s business in the Gulf region to the next level and playing a significant role in helping the company achieve its ambitious vision for the future”.

Endpoint’s Managing Director, Gideon Wilkinson, said of the appointment “I am really delighted to welcome Peter to Endpoint. He is one of the most experienced and well-respected people in the brand implementation field and this is a real signal of Endpoint’s intent and confidence in the Gulf region that he has come on board”.

Peter will be based out of our Dubai office situated in Tower B of the Business Central Towers. For new business enquiries or to contact Peter, you can reach him at +971 4447 5846 or via email at

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