For us, the key takeaway points are that online research clearly has a bearing on offline purchases and that retailers need to be more proactive in ensuring that both channels work together more effectively. Also, as retail stores shift towards a providing a showroom experience, leveraging footfall data to track purchases and create loyalty is going to be increasingly important too.
The holiday shopping season has officially begun – but the UK high street isn’t faring as well as it has done in recent years. Recently published Black Friday stats show that there’s in fact been a 3.6% fall in overall bricks and mortar footfall figures year-on-year: building on earlier reports that October was unusually quiet too (thanks to warmer weather, according to the BBC).
However, online sales have increased by 11.7% on last year. To really understand the current state of retail we need to take a closer look at the facts, away from the headlines, to get a more accurate overall picture. That’s why we have created an infographic outlining some interesting findings from the past few years by IC Real Estate.