Can you tell us about your background and career so far?
I began my career in a specialist printing company, where I was introduced to traditional processes such as letterpress, hot foil stamping and thermographic printing. That experience sparked a deeper interest in design, leading me to complete a postgraduate course in Design for Visual Communication at UAL London College of Communication.
After internships at several studios, I joined a global experience and museum design agency, where I spent eight years working on a wide range of projects. It was an incredibly rewarding chapter, but I was ready for a new challenge, which is what brought me to Endpoint.
What does your role as a Senior Graphic Designer involve?
As I’m still relatively new to Endpoint, I’m continuing to discover where I can add the most value. So far, there’s been a strong focus on placemaking and creating environments that go beyond purely functional signage and wayfinding.
What excites me are projects that tell a story – whether that’s about a place, brand or institution. That feels like a natural extension of my background in museum and experience design, where creating engaging visitor journeys was always at the heart of the work.
What does a typical day look like for you at Endpoint?
I’m not convinced a typical day exists yet! Since joining, every day has brought something different. I’ve already been involved in several exciting projects at varying stages, from early concepts and design development to client presentations, site visits and team workshops. No two days have been the same, which keeps the work fresh, engaging and full of opportunities to learn.
What first sparked your interest in graphic design?
Like many designers I know, my interest in design began with music. Growing up in the era of physical media, I was fascinated by the artwork, typography and packaging – it was an extension of the music itself. I loved how designers translated sound, mood and identity into visual form. That relationship between storytelling and visual communication still fascinates me today.
How would you describe your design approach?
I see design as a collaborative process. The best outcomes come from strong relationships – both with clients and within project teams – built on trust, clear communication and quite often shared humour. I tend to work in a very structured way. Establishing strong design principles and parameters early provides a touchstone throughout the entire design process, allowing projects to evolve while remaining true to their objectives.
Where do you find inspiration and ensure your designs remain fresh and innovative?
I think it’s just as important to look beyond the design world as it is to look within it. Art, film, music, architecture, culture and nature can all offer unexpected perspectives and spark new ways of thinking about design challenges.
I’m also constantly inspired by the people I work with. Seeing talented colleagues tackle problems from different angles is one of the best ways to keep learning, stay curious and continue evolving as a designer.
What trends are you noticing in the industry currently?
Clients are increasingly looking beyond the functional role of signage and wayfinding. More organisations are recognising the value of creating a meaningful visitor experience – whether that’s showcasing the history of a site, communicating a brand story, or introducing new narratives that help people connect with a place.
As a result, signage is becoming a much more strategic and experience-led element of the built environment, rather than simply a tool for navigation. I find that shift particularly exciting, as it creates opportunities to combine clear communication with storytelling, placemaking, and brand engagement.
How do you like to spend your time outside of work?
I'm a big film fan, so I spend a lot of my free time at the cinema or attending film festivals. I also enjoy live music, visiting museums and exploring exhibitions whenever I get the chance. Outside of that, I love cooking and escaping London to find peace and quiet in the countryside when possible.
What are you watching, reading or listening to at the moment?
I've been enjoying Hacks, which has just finished its fifth and final season. It is one of the sharpest and funniest shows around. I have also recently started The Lowdown with Ethan Hawke. So far it's fantastic, it almost feels like a throwback to an older genre of storytelling that is not made anymore.
Musically, I'm really enjoying Greg Mendez's Beauty Land, Jim O'Rourke and Eiko Ishibashi's Pareidolia, and I find myself keep coming back to Cindy Lee's Diamond Jubilee.