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Triumph at the Transform MENA Awards 2015, Dubai


Triumph at the Transform MENA Awards 2015, Dubai


The champagne was flowing last night at the 2015 Transform MENA Awards, the evening event of the Middle East Brand Summit, Dubai. Delighted to once again sponsor the event, we were out in force to celebrate the very best in rebranding excellence across the Middle East.

Our Managing Director Gideon Wilkinson led an early morning Conference panel discussion on branding in the built environment, alongside Tanita Sandhu from the Dubai Design District and Lars de Jong from Andarakis. Sharing thoughts on how to create meaning in the built environment, Gideon spoke about how and why he believes the built environment is the most powerful brand channel of all.

Peter Krikhaar, our regional Managing Director, had the honour of presenting the Gold award for Best Implementation of a Brand Development Programme. Awarded to 28 Design Consultancy and client, Men’s Handball, their identity rollout across multiple brand carriers in time for the 24th Men’s World Handball Championship in January 2015, was a deserving winner.

“We are delighted to have continued our sponsorship of the Transform Awards because, for us, it is not just a glory parade for brands. It rewards the strong strategic thinking behind a rebrand and its implementation, across multiple carriers. That’s what we’re passionate about at Endpoint, supporting internal teams to make sure their brand is brilliantly implemented, consistently and cost-effectively.”

Peter Krikhaar, Managing Director of Dubai, Endpoint

The event is still only in its second year but interest in and quantity of entries has doubled since the inaugural event last year.

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