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Wayfinding for the store of Bangkok


Wayfinding for the store of Bangkok


An undeniable icon in Bangkok’s retail landscape, the seven-storey Central Chidlom department store is undergoing a major refurbishment to provide an unwavering luxury retail experience. Working as part of a global design team, we are helping to create the 'Store of Bangkok'.

Each floor is being redesigned by a prominent interior designer and curated with its own array of world-class brands, products, and services, catering to shoppers of all ages. We are designing a dynamic wayfinding system that reflects the unique character of the store and pays homage to the strong cultural traditions of Thailand.

We'll be sharing more once complete, but until then please visit our retail page to check out our other exciting projects in this sector.

Find out more about Central Chidlom department store here.

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