My experience and interest are in almost every process of wayfinding, from concept design, strategy to implementation. What really fascinates me about wayfinding is the opportunity for creating something beautiful which is also relevant and touches people’s lives.
I’m a designer with a passion for typography and love for simplifying complexity. I hold an MA in Graphic Design from the University of the Arts London (UAL), having previously studied anthropology. This interesting background combination has allowed me to transfer my knowledge about human behaviour into design.
As well as working on branding, identity and print, I specialise in environmental graphics for retail, hospitality, cultural and mix use destinations. I’ve had the opportunity to work on some award-winning retail projects including Gold at the DBA Design Effectiveness Awards.
Outside of work, I play tennis (not Serena Williams just yet!) and design record sleeves, so I can very likely be found in record shops looking for inspiration!