Present a new ambitious face to the region
Emirates NBD are the leading banking group in the region. We have helped steer them through several brand implementation programmes, following a series of high-profile business acquisitions and rebrands.
We first assisted them following their merger of Emirates Bank International (EBI) with the National Bank of Dubai (NBD). We helped integrate both banks rolling out their new identity across all seven Emirates, over a 60-day period. We even managed to help provide major cost savings.
Shortly after, we facilitated the rebrand of Dubai Bank under the Emirates Islamic Bank umbrella, the Sharia-compliant subdivision of Emirates NBD. Again, we delivered across multiples sites, across the seven Emirates and this time with a tight timeline of one week for rebrand execution.
Lastly, we were on hand to help them transition from the above to a new name and new identity – Emirates Islamic in 2013.
Emirates NBD is the leading retail banking franchise in the UAE
Emirates NBD has gone from strength to strength. Today, it is the leading retail banking franchise, with more than 220 branches and over 900 ATMs and CDMs spread across the country and overseas.
We have helped lay the foundations for a future of sustained growth for the group and its brands.
Delivered every time
Large, complex, multi-site brand implementation rollouts such as these, share a common approach. They involve meticulous research and planning, a fully informed, realistic strategy and fastidious project management to make it all happen and bring it to life.
Through the research and planning phase of the Emirates Islamic Bank project, our audit and site surveys helped us advise on which of the branches were best to rebrand and which to de-brand and prepare for sale.
Our strategy and implementation plans for all of the projects for the banking group involved team members from both our London and Dubai studios. Together, against challenging timescales, our teams delivered both on the ground and remotely. This included design development of signage schemes; creation of guidelines for branches, ATMs and in-branch merchandising; securing landlord, municipality and mall permissions; and managing the prototyping, manufacture and installation of signage and other branded elements. In short, an all-encompassing brand implementation approach necessary to ensure that the brands performed at their best in the built environment.
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