Cursor
You are here
Unifying this eclectic destination with a bold new placemaking identity.

Barbican – Placemaking identity

Unifying this eclectic destination with a bold new placemaking identity.

View

The Barbican is a world-renowned arts and learning institution in the heart of central London, known for pushing the boundaries of dance, film, music, theatre and visual arts.

Barbican giant monolith

Breaking in a bold new identity

When our longstanding collaborator, North Design, unveiled a bold new visual identity, Endpoint’s product designers and in-house production specialists were tasked with bringing the brand to life in the physical environment – to create a new placemaking identity. Using the specifications of the Barbican’s wordmark, we were able to translate the new identity into a variety of signage solutions that matched the edgy concrete cultural quarter’s overall aesthetic.

Overcoming structural challenges

Seamlessly integrating the new identity within the centre’s existing architectural features and façades was one of the biggest challenges. However, through research and detailed specification, by limiting changes to structural fixings and carefully colour matching replacement facade panels to existing weathered panels, we were able to overcome these issues.

Our production team managed all aspects of fabrication and installation, ensuring the design intent set out by North was realised within the physical space. We also supported the Barbican with statutory and listed building applications, signage tender, and contractor management.

Barbican external signage

Instantly identifiable

The result was a unified aesthetic; one that gave this eclectic arts destination a timeless, bold new placemaking identity that matched the freshly new visual language that’s now instantly recognisable as ‘the Barbican’.

Barbican external signage
Barbican external illuminated monolith at night
Barbican giant monolith
Barbican external signage
Barbican external signage
Barbican external illuminated monolith at night