![](https://www.weareendpoint.com/cms/images/Work/Johnson-Gardens/_1920x1280_crop_center-center_line/6_Endpoint_Johnson_Gardens_office_campus_wayfinding_system_06.jpg 1920w, https://www.weareendpoint.com/cms/images/Work/Johnson-Gardens/_1400x933_crop_center-center_82_line/6_Endpoint_Johnson_Gardens_office_campus_wayfinding_system_06.jpg 1400w, https://www.weareendpoint.com/cms/images/Work/Johnson-Gardens/_1024x682_crop_center-center_line/6_Endpoint_Johnson_Gardens_office_campus_wayfinding_system_06.jpg 1024w, https://www.weareendpoint.com/cms/images/Work/Johnson-Gardens/_768x512_crop_center-center_line/6_Endpoint_Johnson_Gardens_office_campus_wayfinding_system_06.jpg 768w, https://www.weareendpoint.com/cms/images/Work/Johnson-Gardens/_576x324_crop_center-center_line/6_Endpoint_Johnson_Gardens_office_campus_wayfinding_system_06.jpg 576w)
![](https://www.weareendpoint.com/cms/images/Work/Johnson-Gardens/_600x600_crop_center-center_line/1_Endpoint_Johnson_Gardens_office_campus_wayfinding_system_01_2024-04-24-110743_lcoh.jpg 600w)
![](https://www.weareendpoint.com/cms/images/Work/Johnson-Gardens/_600x600_crop_center-center_line/7_Endpoint_Johnson_Gardens_office_campus_wayfinding_system_07.jpg 600w)
Creating a sense of place
Johnson Gardens unites four buildings – Johnson Building, Courtyard Building, Sweeps Building, and Townhouse Building – under one brand. The site also includes a courtyard, garden, bike store, wellness space, and a roof garden.
Whilst each building has individual character, the owners were looking to unify the space to create a cohesive campus look and feel. The office campus wayfinding system and signage needed to enhance the sense of identity, so that the buildings looked like one site, with a consistent system and a site map at each entry point.
![](https://www.weareendpoint.com/cms/images/Work/Johnson-Gardens/_1920x1280_crop_center-center_line/3_Endpoint_Johnson_Gardens_office_campus_wayfinding_system_03.jpg 1920w, https://www.weareendpoint.com/cms/images/Work/Johnson-Gardens/_1400x933_crop_center-center_82_line/3_Endpoint_Johnson_Gardens_office_campus_wayfinding_system_03.jpg 1400w, https://www.weareendpoint.com/cms/images/Work/Johnson-Gardens/_1024x682_crop_center-center_line/3_Endpoint_Johnson_Gardens_office_campus_wayfinding_system_03.jpg 1024w, https://www.weareendpoint.com/cms/images/Work/Johnson-Gardens/_768x512_crop_center-center_line/3_Endpoint_Johnson_Gardens_office_campus_wayfinding_system_03.jpg 768w, https://www.weareendpoint.com/cms/images/Work/Johnson-Gardens/_576x324_crop_center-center_line/3_Endpoint_Johnson_Gardens_office_campus_wayfinding_system_03.jpg 576w)
![](https://www.weareendpoint.com/cms/images/Work/Johnson-Gardens/_600x600_crop_center-center_line/10_Endpoint_Johnson_Gardens_office_campus_wayfinding_system_03.jpg 600w)
One identity for four buildings
The new brand identity is punchy and strong, so that’s where we took our initial inspiration – creating a loud and colourful end-of-trip area at the bike store. Following Arax Properties’ brand guidelines, we developed a wayfinding system to connect the campus, taking design cues – circles – from the iconic Johnson Building.
A workshop with the client revealed their desire for a strong focus on green space and gardens, which influenced our selected route. The green space by the courtyard is the garden – and it’s the link between all four buildings – so we recommended they call that area ‘The Gardens’.
Another of our recommendations was to support the identification of each building with a naming hierarchy. For example, an entrance is always named ‘Johnson Gardens’ and is then given its building-specific title. This supported the overarching brand, created consistency, but also maintained the uniqueness of each building.
![](https://www.weareendpoint.com/cms/images/Work/Johnson-Gardens/_600x600_crop_center-center_line/9_Endpoint_Johnson_Gardens_office_campus_wayfinding_system_02.jpg 600w)
![](https://www.weareendpoint.com/cms/images/Work/Johnson-Gardens/_600x600_crop_center-center_line/13_Endpoint_Johnson_Gardens_office_campus_wayfinding_system_06.jpg 600w)
![](https://www.weareendpoint.com/cms/images/Work/Johnson-Gardens/_1920x1280_crop_center-center_line/11_Endpoint_Johnson_Gardens_office_campus_wayfinding_system_04.jpg 1920w, https://www.weareendpoint.com/cms/images/Work/Johnson-Gardens/_1400x933_crop_center-center_82_line/11_Endpoint_Johnson_Gardens_office_campus_wayfinding_system_04.jpg 1400w, https://www.weareendpoint.com/cms/images/Work/Johnson-Gardens/_1024x682_crop_center-center_line/11_Endpoint_Johnson_Gardens_office_campus_wayfinding_system_04.jpg 1024w, https://www.weareendpoint.com/cms/images/Work/Johnson-Gardens/_768x512_crop_center-center_line/11_Endpoint_Johnson_Gardens_office_campus_wayfinding_system_04.jpg 768w, https://www.weareendpoint.com/cms/images/Work/Johnson-Gardens/_576x324_crop_center-center_line/11_Endpoint_Johnson_Gardens_office_campus_wayfinding_system_04.jpg 576w)