Located on Beach Road in the Downtown Core of Singapore, South Beach is a commercial and residential complex composed of an office tower, a 5-star hotel, residential towers and a retail mall.
Following the architectural language created by Foster + Partners and Aedas Sinagpore architects, we created a wayfinding and signing system that embraces the four high-rise towers, the heritage buildings and their ornate features, as well as the canopy covered retail avenue. As a result, it solved the inherent wayfinding difficulties experienced by various users.