![](https://www.weareendpoint.com/cms/images/Work/South-Beach-Development/_1920x963_crop_center-center_line/84444/South_Beach_Thumbnail_02.thumbnail_DNoewE6.jpg 1920w, https://www.weareendpoint.com/cms/images/Work/South-Beach-Development/_1400x702_crop_center-center_82_line/84444/South_Beach_Thumbnail_02.thumbnail_DNoewE6.jpg 1400w, https://www.weareendpoint.com/cms/images/Work/South-Beach-Development/_1024x514_crop_center-center_line/84444/South_Beach_Thumbnail_02.thumbnail_DNoewE6.jpg 1024w, https://www.weareendpoint.com/cms/images/Work/South-Beach-Development/_768x385_crop_center-center_line/84444/South_Beach_Thumbnail_02.thumbnail_DNoewE6.jpg 768w, https://www.weareendpoint.com/cms/images/Work/South-Beach-Development/_576x324_crop_center-center_line/84444/South_Beach_Thumbnail_02.thumbnail_DNoewE6.jpg 576w)
Located on Beach Road in the Downtown Core of Singapore, South Beach is a commercial and residential complex composed of an office tower, a 5-star hotel, residential towers and a retail mall.
Following the architectural language created by Foster + Partners and Aedas Sinagpore architects, we created a wayfinding and signing system that embraces the four high-rise towers, the heritage buildings and their ornate features, as well as the canopy covered retail avenue. As a result, it solved the inherent wayfinding difficulties experienced by various users.
![](https://www.weareendpoint.com/cms/images/Work/South-Beach-Development/_1920x963_crop_center-center_line/84444/South_Beach_Thumbnail_02.thumbnail_DNoewE6.jpg 1920w, https://www.weareendpoint.com/cms/images/Work/South-Beach-Development/_1400x702_crop_center-center_82_line/84444/South_Beach_Thumbnail_02.thumbnail_DNoewE6.jpg 1400w, https://www.weareendpoint.com/cms/images/Work/South-Beach-Development/_1024x514_crop_center-center_line/84444/South_Beach_Thumbnail_02.thumbnail_DNoewE6.jpg 1024w, https://www.weareendpoint.com/cms/images/Work/South-Beach-Development/_768x385_crop_center-center_line/84444/South_Beach_Thumbnail_02.thumbnail_DNoewE6.jpg 768w, https://www.weareendpoint.com/cms/images/Work/South-Beach-Development/_576x324_crop_center-center_line/84444/South_Beach_Thumbnail_02.thumbnail_DNoewE6.jpg 576w)
![](https://www.weareendpoint.com/cms/images/Work/South-Beach-Development/_1920x963_crop_center-center_line/84444/South_Beach_Thumbnail_02.thumbnail_DNoewE6.jpg 1920w, https://www.weareendpoint.com/cms/images/Work/South-Beach-Development/_1400x702_crop_center-center_82_line/84444/South_Beach_Thumbnail_02.thumbnail_DNoewE6.jpg 1400w, https://www.weareendpoint.com/cms/images/Work/South-Beach-Development/_1024x514_crop_center-center_line/84444/South_Beach_Thumbnail_02.thumbnail_DNoewE6.jpg 1024w, https://www.weareendpoint.com/cms/images/Work/South-Beach-Development/_768x385_crop_center-center_line/84444/South_Beach_Thumbnail_02.thumbnail_DNoewE6.jpg 768w, https://www.weareendpoint.com/cms/images/Work/South-Beach-Development/_576x324_crop_center-center_line/84444/South_Beach_Thumbnail_02.thumbnail_DNoewE6.jpg 576w)