Safeguard their pre-eminence as the nation’s best loved retailer
The John Lewis Partnership is a unique British institution. Consistently voted the UK’s best-loved retailer, its ‘Never Knowingly Undersold‘ promise is one of the most recognised slogans in the country.
Our relationship with them started 15 years ago. Working closely with Pentagram, responsible for their 1999 rebrand, we transformed the 2D conceptual designs into a comprehensive signage and graphics package. We rolled out the new identity across their stores nationwide.
Today, we are a dedicated partner, involved early in the process of all new-build store development and existing store upgrades. That’s everything from wayfinding strategy, signage trialling and rollout.
A love affair that has yet to diminish
We fiercely protect the John Lewis brand in store. We make sure the expected customer experience matches the reality.
Over the years we have built up a catalogue of in-depth knowledge about their brand. It means that we have managed to build on the 25% cost saving on the initial £5m rebrand, and continue to deliver an ongoing cost effective consultancy and management package.
Delivers onbrand, effectively, every time
Stores are able to come directly to us with their internal wayfinding and signage requirements. We are on hand with dedicated resources to help improve store effectiveness and safeguard the John Lewis brand.
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