What do you see?A new look bank, or the opportunity to create one single, powerful voice and help them grow?

Santander

At a glance
  • One of the world’s most recognisable banks
  • Rebrand of Abbey to Santander
  • Brand implementation across built environment
  • Over 700 branches and ATM’s
  • Within 6 months
The opportunity

Present a new ambitious face to the UK market

Santander is one of the most recognisable banking brands in the world – the largest in the eurozone by market capitalisation.

Following their acquisition of a number of UK retail banking brands in 2010, of which Abbey was one, we were chosen to help unite all 700+ branches under the single Santander brand. One powerful new voice, for an expanding banking brand.

The result

A new era for Santander

The Santander branch network now speaks with one single, powerful voice and shortly after the rebrand, was ranked first as the most valuable global retail banking brand.

We completed the transition to the new brand within six months – an extraordinary achievement given the size of the rebrand. It involved over 700 branches and ATMs across the UK and Ireland.

The new look branches were revealed over three weekends – with a little help from Formula One racing driver Lewis Hamilton – to achieve maximum impact.

Our approach

Delivered the brand with quality and cost certainty within a tight timeframe

We put our best people on the case and put together a fast track programme. Meticulously planned and project managed, our scope included site surveys, brand schemes, procurement, statutory applications, supply chain management and supervision of the installations. All was delivered on time and on budget, to exceptionally high standards.

“Endpoint played a crucial role in managing the transformation of Abbey to Santander. Rebranding 722 branches and ATMs within 6 months with a high profile reveal over 3 weekends was an ambitious implementation programme. Endpoint’s diligence and competence meant that high standards, cost efficiency and punctuality were achieved.”
Richard Yeates, Network Construction and Maintenance

Santander illuminated fascia sign Santander brand launch Santander design scheme

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