What do you see?A new look bank, or the opportunity to create one single, powerful voice and help them grow?

Santander

At a glance
  • One of the world’s most recognisable banks
  • Rebrand of Abbey to Santander
  • Brand implementation across built environment
  • Over 700 branches and ATM’s
  • Within 6 months
The opportunity

Present a new ambitious face to the UK market

Santander is one of the most recognisable banking brands in the world – the largest in the eurozone by market capitalisation.

Following their acquisition of a number of UK retail banking brands in 2010, of which Abbey was one, we were chosen to help unite all 700+ branches under the single Santander brand. One powerful new voice, for an expanding banking brand.

The result

A new era for Santander

The Santander branch network now speaks with one single, powerful voice and shortly after the rebrand, was ranked first as the most valuable global retail banking brand.

We completed the transition to the new brand within six months – an extraordinary achievement given the size of the rebrand. It involved over 700 branches and ATMs across the UK and Ireland.

The new look branches were revealed over three weekends – with a little help from Formula One racing driver Lewis Hamilton – to achieve maximum impact.

Our approach

Delivered the brand with quality and cost certainty within a tight timeframe

We put our best people on the case and put together a fast track programme. Meticulously planned and project managed, our scope included site surveys, brand schemes, procurement, statutory applications, supply chain management and supervision of the installations. All was delivered on time and on budget, to exceptionally high standards.

“Endpoint played a crucial role in managing the transformation of Abbey to Santander. Rebranding 722 branches and ATMs within 6 months with a high profile reveal over 3 weekends was an ambitious implementation programme. Endpoint’s diligence and competence meant that high standards, cost efficiency and punctuality were achieved.”
Richard Yeates, Network Construction and Maintenance

Santander illuminated fascia sign Santander brand launch Santander design scheme

Related work

  • Brand Application - Outside a Sainsbury's store
    Sainsbury’s – Brand application support for a new retail strategy

    Endpoint support Sainsbury’s to implement their branded, store-in-store strategy, providing brand application services for over 200 stores.

    Find out more »
  • Corporate Signage Design - The signage design at the reception area of Hikma's office
    Comprehensive corporate signage design to support Hikma’s global rebranding ambitions

    Hikma commissioned Endpoint to bring their new brand identity to life through a new corporate signage design and application guidelines to create a unified global enterprise brand.

    Find out more »
  • Wayfinding Strategy - A woman sitting down on the Dubai Design District furniture
    An award winning wayfinding strategy for the Dubai Design District

    How our award-winning wayfinding strategy created a sense of place for the new home for the creative industries at Dubai Design District.

    Find out more »
  • Night time view of the signage design for The Whitechapel Building
    Super-sized signage design for The White Chapel Building, London

    The Whitechapel building will become a vibrant destination, exuding integrity and attention to detail. We delivered a bold, edge-to-edge, illuminated entrance sign.

    Find out more »
  • Doha Tennis Stadium external render view
    Doha City Tennis Stadium and Sports Precinct

    Set to become a new world-class sports-led destination in Qatar. We are helping create a world-class visitor experience.

    Find out more »
  • Green Park Endpoint wayfinding design totem sign
    Green Park, Award Winning Wayfinding Design

    A Foster + Partners masterplanned business park in Berkshire. We created a high spec wayfinding scheme that captures the spirit of the brand and connects with the nature surrounding it.

    Find out more »