Endpoint sings with excitement over new wayfinding strategy appointment

Endpoint is creating a detailed wayfinding strategy for the Royal Opera House (ROH), as part of their Open Up project, to improve wayfinding throughout the buildings, tying the old and the new together into one coherent system.

Based in the iconic Covent Garden theatre and home to two of the world’s great artistic companies – The Royal Opera and The Royal Ballet, ROH is renowned both for its outstanding performances of traditional opera and for commissioning new works by today’s leading opera composers and choreographers.

ROH architectural project, Open Up, aims to enhance the experience for audiences, artists and guest companies. Last year the ROH had over 740,000 attendees and with so many visitors to the building they wanted to deliver spaces fit for the 21st century, that embody their core values of creativity, excellence and inclusivity.

Once implemented, our wayfinding strategy will enable visitors to navigate their way around the facilities (bars, restaurants, shop) and multiple seating levels with greater ease, allowing a more relaxed experience which is time dependent on performances.

More information about the Open Up project can be accessed on the ROH website: