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Different personalities: one unified workplace brand through environmental graphics

Aegis Media - Environmental Graphics

Different personalities: one unified workplace brand through environmental graphics

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A global leader in brand, media, digital and specialist communications, Aegis Media moved into a new 8 storey headquarters on Great Portland Street. Bringing all subsidiaries under one roof was a move to create a more integrated way of working.

But with each agency occupying a different floor of the building, how could the company retain the personality of each brand – whilst unifying them under the umbrella of Aegis Media Group?

Staff walking by Environmental graphics

Instilling a sense of place

Interior architects MoreySmith invited Endpoint to develop the environmental graphics. This was an opportunity to create a vibrant and energised workplace branding for everyone on every floor of the building.

The challenge was to express the nature of the company on each floor – individual agencies such as iProspect, Vizeum, Carat, and Isobar – whilst unifying them through the parent brand. Careful consideration had to be given to communal areas such as the canteen and the entrance foyer.

Mirroring the diversity within the building, Endpoint worked collaboratively with each agency to create concepts to ensure that each floor of the building had a bespoke service.

Effective workplace branding solutions

Essential to ensuring a high-quality end product was the management of the manufacturing and installation. Each space was surveyed in detail and every print specification was tested to ensure the graphics would appear as vibrant as possible.

Our final solution was 100m² of large format environmental graphics which spanned lift lobbies, meeting room walls, breakout spaces, offices and other communal areas. Inspiration was taken from the unique nature of each of the companies, their own brand identities and designs provided by each of the creative departments.

The result was a bold and inspiring set of environmental graphics that enhanced the workplace branding through the use of colour, pattern and narratives associated with each space. Chalk walls were created to encourage workers to share their ideas and varying levels of transparency were used to provide privacy where required.

Get in touch if you would like our help with creating workplace branding for your workspace. Contact us here.

Staff walking by environmental graphics opposite lifts
iProspect logo on wall
Staff walking by Environmental graphics
Staff walking by environmental graphics opposite lifts
iProspect logo on wall