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A new placemaking symbol for an area going through transformational change

The White Chapel Building – Sign design

A new placemaking symbol for an area going through transformational change


The White Chapel Building is our 12th project with Derwent London and continues our 10-year relationship with Cartlidge Levene. We understand how important signage design is for Derwent and have developed our design, specification and prototyping processes to reduce the risk for clients with such high expectations.

Our brief for this project was to deliver the bold building signage, that is both the identity for the newly refurbished office development and a confident symbol for the wider transformation of the area.

The White Chapel Building signage

Signage development

Following workshops with the design team and the portal fabricators, we developed a specification that really pushed current fabrication methods, to create a rimless letter form with edge-to-edge illumination. The characters stand at 2.4 metres tall and span over 17m wide with illumination controlled via the building’s Simmtronic control system.

We dealt with all the coordination, health and safety, structural design and to ensure the lettering met expectations, provided a full-size illuminated prototype, elevated at 10m to reflect the final look and feel of the product. The sampling process demonstrated that the design was feasible and that it integrated well with the other architectural elements.

The White Chapel Building
“Endpoint have successfully delivered a one-off concept sign which is the highlight of the project. The Client and Design teams are thrilled with the results of all the hard work Endpoint have contributed to the project from design to delivery. The effort at the design stage to make sure the client received the highest quality product was a credit to all. I will definitely recommend Endpoint to all future PM’s looking for a similar product and service.”
Tony Phillips, Senior Project Manager, ISG
The White Chapel Building signage
The White Chapel Building

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