Helical’s vision for this underperforming 1960’s site was to create a new vibrant, modern and engaging quarter in the heart of the London’s ‘tech belt’. With architects AHMM they are reinventing and revitalising the area, creating a new community and a destination called The Bower.
Endpoint was asked to help with shaping and developing the wayfinding signage as part of Campbell Hays branding initiative. Their concept was to explore the relationship between the new buildings and the older industrial part of the site. This led to our product designers specifying both traditional sign writing techniques along with hyper-accurate laser cut materials that work together beautifully.
The site posed some unique navigational issues, requiring a strategic wayfinding approach that worked with the landscape and lighting concepts. This helps occupiers and visitors with finding the new amenities and importantly lead to much happier commercial tenants.
We continued to be involved with the wayfinding signage for phase 2; The Tower, where we explored design concepts for a high-quality beacon sign.
“Endpoint has implemented the brand through signage across our development. They have worked with us to design and develop the wayfinding strategy for The Bower which has been essential to the successful completion of the first Phase of The Bower scheme.”
Helen Morris, Development Executive, Helical plc
Endpoint support Sainsbury’s to implement their branded, store-in-store strategy, providing brand application services for over 200 stores.Find out more »
Hikma commissioned Endpoint to bring their new brand identity to life through a new corporate signage design and application guidelines to create a unified global enterprise brand.Find out more »
How our award-winning wayfinding strategy created a sense of place for the new home for the creative industries at Dubai Design District.Find out more »
The Whitechapel building will become a vibrant destination, exuding integrity and attention to detail. We delivered a bold, edge-to-edge, illuminated entrance sign.Find out more »
Set to become a new world-class sports-led destination in Qatar. We are helping create a world-class visitor experience.Find out more »
A Foster + Partners masterplanned business park in Berkshire. We created a high spec wayfinding scheme that captures the spirit of the brand and connects with the nature surrounding it.Find out more »