A new landmark quarter for Old Street

New wayfinding signage for The Bower, London

Architect – AHMM
Brand design – Campbell Hay
Contractor – Skanska
Client – Helical plc

Helical’s vision for this underperforming 1960’s site was to create a new vibrant, modern and engaging quarter in the heart of the London’s ‘tech belt’. With architects AHMM they are reinventing and revitalising the area, creating a new community and a destination called The Bower.

Endpoint was asked to help with shaping and developing the wayfinding signage as part of Campbell Hays branding initiative. Their concept was to explore the relationship between the new buildings and the older industrial part of the site. This led to our product designers specifying both traditional sign writing techniques along with hyper-accurate laser cut materials that work together beautifully.

The site posed some unique navigational issues, requiring a strategic wayfinding approach that worked with the landscape and lighting concepts. This helps occupiers and visitors with finding the new amenities and importantly lead to much happier commercial tenants.

We continue to be involved with the wayfinding signage for phase 2; The Tower. Here we are also exploring design concepts for a high-quality beacon sign to be revealed in 2018.


“Endpoint has implemented the brand through signage across our development. They have worked with us to design and develop the wayfinding strategy for The Bower which has been essential to the successful completion of the first Phase of The Bower scheme.”

Helen Morris, Development Executive, Helical plc

Wayfinding signage for the retail units at The Bower Wayfinding signage for the ground floor of The Bower Traditional sign writing for the bike store on the basement of The Bower A future-proofed mural size map on the basement of The Warehouse bike store at The Bower

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