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Creating connections: Ollie Singleton’s experience at Endpoint


Creating connections: Ollie Singleton’s experience at Endpoint

I studied Industrial Design at Brunel University and first became aware of Endpoint when looking for a placement for my third year. I’ve always been a big fan of architecture, and I may even have studied it in another life!

Endpoint struck me as the perfect balance between Industrial design and Architecture, which drew me to apply for the job. I spend a lot of my free time visiting museums and other cultural institutions. Endpoint has worked in this sector a lot and, over the years, has worked with many big museums, which enticed me to the job even more. Fortunately, I secured a placement as a Technical Designer, where I spent a fulfilling year contributing to various projects such as One Bishopsgate Plaza, Haven, and Theatre Royal Drury Lane.

Project: Haven

After completing my degree and returning to Endpoint full-time in 2021, I continued as a Technical Designer but with the opportunity to explore diverse roles within the company. Alongside my technical design responsibilities, I delved into creating visual marketing content, collaborating closely with Tiffany. This involved producing case study videos, developing the Wayfinding X Change podcasts, and creating other video content. Additionally, I assumed the role of an in-house photographer whenever required.

Project: Theatre Royal Drury Lane

What's a typical day like for you at Endpoint?

My days can vary quite a lot, depending on the projects I’m working on. Frequently, I work alongside the team to help deliver a design or technical document for projects, but I also help on concept designs. I often visualise designs to realistically show and sell our ideas to clients and give them a better understanding of how our designs will work in practice.

On other days, I conduct on-site wayfinding audits or work with the team to produce strategic documents. Lately, I've been engaging more in strategic work, which is interesting because I dig into the minutia to try and logically solve each project challenge.

I can also be found out and about with Tiffany, photographing and filming case studies for features on our website and social channels. These include Battersea Power Station, One Bishopsgate Plaza, 78 St James’s Street, and the video for The National Theatre.

Project: One Bishopsgate Plaza

What's one of the most interesting projects you've worked on at Endpoint and why?

One of the most interesting projects I've worked on at Endpoint was the new Phnom Penh International Airport by Foster + Partners. It sheds light on the crucial role wayfinding plays in environments like airports and transportation hubs.

We started the project by analysing the partially developed strategy we received and conducting a series of studies. These findings were presented weekly to the client team to evaluate the strategy's effectiveness and make necessary adjustments to ensure the airport implemented a robust wayfinding system. Following the client's feedback, we refined the strategy into a comprehensive technical scheme, ensuring its functionality in all likely scenarios and preparing it for production.

How has your role evolved over time since you've been at Endpoint?

My role at Endpoint has evolved significantly since I joined as a technical designer. I've had the opportunity to engage in all stages of projects, from audits and strategic analysis to concept designs, pushing the boundaries of what a wayfinding system can achieve.

I still spend a lot of time helping to develop designs into a system that can become reality. I think it’s really valuable to have worked on all stages of the process, as it helps me think technically and creatively to solve problems.

What are you most proud of in your career so far?

I take pride in contributing to projects like the Imperial War Museum, where I collaborate closely with clients to address their wayfinding challenges and deliver impactful solutions.

It’s an excellent project to be a part of, and we’ve engaged with a large portion of the organisation to understand the issues they currently face with their wayfinding system. We ran a series of workshops with the wider front-of-house teams, audited the sites, and conducted several stakeholder consultations to help us write our reports.

As I mentioned, I spend much of my free time in similar museums and cultural buildings, and it’s really rewarding to work on a project in a sector I’m passionate about. Having a client who’s so engaged and wants to get the best out of you is fantastic, and working in harmony with them has been very rewarding. I’m looking forward to seeing how the museums develop over the next several years and hopefully seeing some of our recommendations become reality!

Project: Theatre Royal Drury Lane

Where was the last place you got lost?

I like to think I’m pretty good at navigating myself, but I still get lost all the time! Only a couple of months ago, I accidentally got on the wrong Elizabeth Line train on the way to a client meeting without realising it was a fast service. I only realised when it went straight through the station where I was supposed to get off. Thankfully, I managed to change at the next station and just about made it to the meeting on time.

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