News & Views

As brands become globalised phenomena, each is faced with one recurring challenge; how do we adapt our logo and identity to make it relevant to our new audience?

Strategy & Development Director, Tony Lorenz took part in this weeks #CommsChat discussing rebranding, the shortlist for the Transform Awards 2013 and much more.

The Transform Awards is Europe’s only dedicated celebration of excellence in rebranding, repositioning and brand transformation.

Companies often focus on the most visible parts of their brand experience, but do they consider all the stops along the journey? From high visibility advertising to instruction manuals and invoices, there are many touch points that can deepen or diminish brand loyalty.

Cadbury's ownership of their Pantone reference has brought the colour of brands into the spotlight, but what elements make up a brands colour, and to what extent can the identity of a brand be controlled on a global scale?

Endpoint’s Tony Lorenz presented the award for ‘Best use of digital in a change or rebrand situation’ at Communicate’s second annual Digital Impact Awards last night (16th October).

The Endpoint party machine was in full flow last week as we celebrated a landmark ten year anniversary for three of our employees.

Endpoint’s Strategy Director Tony Lorenz took to the stage to share some fascinating insights into the future of the travel and tourism sector.

Wayfinding Navigation: Is the architect's dream of buildings free from signs achievable and what place does physical signage have in augmented reality?

London 2012 has proved to be a celebration of everything British, from our long history and heritage through to our influence on popular culture and innovation. But what effect will this have around the world, and could these Olympic Games inspire a generation of British brands?

Healthcare wayfinders use user-friendly terms such as kidney and blood tests to describe the function of a department in the belief that these are easier to understand. But would further simplification and the removal of all medically-related terms improve the end-users wayfinding ability without damaging the perception of the institution?

We are delighted to announce that Darshika Ajinkya has joined our growing team in Dubai.

Why the physical implementation of your brand relies not only on an understanding of the brand's personality, values and ethos but also on innovative and individually designed engineering solutions.

John Lewis and Premier Inn have been named in the Marketing Weeks’ list of the ten brands most admired by marketers.

UK planning laws throughout the country differ and this can have serious implications on how a brand is displayed on a building or in an environment.

The sign, the colour scheme, the window displays; but what other components are working to make it the kind of space that leaves you wanting to spend more time there?

The UK's higher education system is changing, student life is now a paid-for-and-bought experience and universities are having to respond in a commercially-savvy way to ensure they attract these high-value students.

With so many agencies and clients neglecting to plan for the implementation of their branding project, Tony Lorenz looks at the value that upfront planning and impact audits can offer to a brands success.