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Keep up-to-date with all things Endpoint

Read our latest news and listen to our podcasts, covering everything from recent wins and new appointments, to in-depth discussions around the biggest issues in wayfinding and experience design.

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Shortlist announced for the Transform Awards 2013

Shortlist announced for the Transform Awards 2013

The Transform Awards is Europe’s only dedicated celebration of excellence in rebranding, repositioning and brand transformation.
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Brand Journey: Make sure your clients do not get off too early

Brand Journey: Make sure your clients do not get off too early

Companies often focus on the most visible parts of their brand experience, but do they consider all the stops along the journey? From high visibility advertising to instruction manuals and invoices, there are many touch points that can deepen or diminish brand loyalty.
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Colour in branding: P-P-P Pick up a Pantone

Colour in branding: P-P-P Pick up a Pantone

Cadbury's ownership of their Pantone reference has brought the colour of brands into the spotlight, but what elements make up a brands colour, and to what extent can the identity of a brand be controlled on a global scale?
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Endpoint present award at the Digital Impact Awards 2012

Endpoint present award at the Digital Impact Awards 2012

Endpoint’s Tony Lorenz presented the award for ‘Best use of digital in a change or rebrand situation’ at Communicate’s second annual Digital Impact Awards last night (16th October).
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Three employees celebrate their ten year anniversary

Three employees celebrate their ten year anniversary

The Endpoint party machine was in full flow last week as we celebrated a landmark ten year anniversary for three of our employees.
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Global Travel Marketing Forum reveals exciting new perspective

Global Travel Marketing Forum reveals exciting new perspective

Endpoint’s Strategy Director Tony Lorenz took to the stage to share some fascinating insights into the future of the travel and tourism sector.
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Navigating the future: How augmented reality could replace physical signage

Navigating the future: How augmented reality could replace physical signage

Wayfinding Navigation: Is the architect's dream of buildings free from signs achievable and what place does physical signage have in augmented reality?
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Have the London 2012 Olympic Games put the GREAT back into the Great Britain brand?

Have the London 2012 Olympic Games put the GREAT back into the Great Britain brand?

London 2012 has proved to be a celebration of everything British, from our long history and heritage through to our influence on popular culture and innovation. But what effect will this have around the world, and could these Olympic Games inspire a generation of British brands?
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Healthcare wayfinding: That name makes me sick!

Healthcare wayfinding: That name makes me sick!

Healthcare wayfinders use user-friendly terms such as kidney and blood tests to describe the function of a department in the belief that these are easier to understand. But would further simplification and the removal of all medically-related terms improve the end-users wayfinding ability without damaging the perception of the institution?
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New team member in Endpoint Middle East

New team member in Endpoint Middle East

We are delighted to announce that Darshika Ajinkya has joined our growing team in Dubai.
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Brand Design: Controlling your brand through creative design engineering

Brand Design: Controlling your brand through creative design engineering

Why the physical implementation of your brand relies not only on an understanding of the brand's personality, values and ethos but also on innovative and individually designed engineering solutions.
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John Lewis and Premier Inn take top spots in the ten brands that gain the most admiration from marketers list

John Lewis and Premier Inn take top spots in the ten brands that gain the most admiration from marketers list

John Lewis and Premier Inn have been named in the Marketing Weeks’ list of the ten brands most admired by marketers.
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Can you see the signs? How restrictions on planning calls for innovative brand design

Can you see the signs? How restrictions on planning calls for innovative brand design

UK planning laws throughout the country differ and this can have serious implications on how a brand is displayed on a building or in an environment.
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Retail Branding: Making sense of your environment

Retail Branding: Making sense of your environment

The sign, the colour scheme, the window displays; but what other components are working to make it the kind of space that leaves you wanting to spend more time there?
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Educating Rita: Why British universities are becoming brands in their own right

Educating Rita: Why British universities are becoming brands in their own right

The UK's higher education system is changing, student life is now a paid-for-and-bought experience and universities are having to respond in a commercially-savvy way to ensure they attract these high-value students.
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Brand Implementation: TBC

Brand Implementation: TBC

With so many agencies and clients neglecting to plan for the implementation of their branding project, Tony Lorenz looks at the value that upfront planning and impact audits can offer to a brands success.
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Localisation of your global brand: Why it’s important to get it right

Localisation of your global brand: Why it’s important to get it right

If organisations put in place a localisation strategy that identifies the cultural differences of target markets, they can boost brand value and even save money.
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HM Government to rebrand under one single identity two years after Endpoint called for action

HM Government to rebrand under one single identity two years after Endpoint called for action

In July 2010 Endpoint called for a radical improvement to the governments branding. On Thursday, May 10th 2012, the Cabinet Office announced that all government departments are to be branded under the same identity in an effort to improve online services.
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Social

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22/02/2024 11:50
Get a glimpse into our King Abdullah Financial District (KAFD) project as it comes to life.We are currently in the process of integrating static and digital wayfinding on-site, with the entire implementation scheduled for completion by mid-2024.Stay tuned for updates in the coming months.
24/01/2024 15:45
With 2023 now behind us, we would like to take a moment to reflect on some of the notable moments from the past year.We're looking forward to further collaboration, innovation and success in 2024.www.weareendpoint.com
09/01/2024 16:51
In this engaging Wayfinding X Change podcast episode, Alison Richings, our Wayfinding Design Director and Paul Jozefowski, Head of Building Design and Environmental Sustainability at the @nationaltheatre (NT), explore the labour of love that goes into conserving and evolving this iconic structure.From the challenges of managing a listed status to the architectural flavour of the NT and its wayfinding challenges, Paul shares insights into the creative organisation's journey.Tune in now for a captivating journey— link in bio! 🎧 Don't miss out on this thought-provoking episode!
03/01/2024 12:50
We're excited to kick off the new year by announcing our collaboration with Railpen on the Devonshire Gardens project, where we'll offer our wayfinding expertise. This is our second project with Railpen in the Cambridge area.To read more about this sustainable BTR development, click the link in our bio.
15/12/2023 13:56
From the heart of London to the dazzling skyline of Dubai and the vibrant streets of Singapore, we wish you a bright and cheerful Christmas.We look forward to connecting with you all again in the New Year.From all of us at Endpoint.

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